PNB Housing launches new campaign for online home loans


PNB Housing Finance Ltd. (PNBHFL) has announced the launch of a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

PNBHFL has developed a new-age technology platform that allows customers to fill their home loan applications online, upload documents, complete video-KYC etc. all this sitting in the comfort and safety of their homes.

A creative film based on the ‘EK laddoo hamaare taraf se bhi kha lena’ campaign captures the essence of the company’s convenient and seamless home loan process. The campaign is targeted at aspiring homeowners with the promise of a ‘Safer, Faster and Easier’ home loan application-to-approval service.


Hardayal Prasad, PNBHFL Managing Director and CEO, said, “We put customers at the heart of everything we do. The pandemic has prompted us to design innovative loan application process that prioritizes the safety of our customers and employees and at the same time helps fulfil the dreams of millions of people to buy a home.”

“The campaign showcases the seamless technology interface between PNBHFL and its customers, and the industry-best service options that are offered across home loan segment.”

“We have chosen to run the campaign across all digital platforms, which are leading the way in content consumption today and enabling brands to tell compelling stories,” Prasad added.

The ad film has been conceptualised by Daiko FHO.


Client: Bhavya Taneja, Raj Guru

Agency: Daiko FHO

Creatives:Shivanand Mohanty, Biraj Banerjee, Ankush Sharma, Gautam    Bardhan, Sahib Wason,

Account Management:  Tarun Chaudhry, Pran Nath Jan, Mani Misra

Production House: Cellar Door

Executive Producer: Sourav Bangotra

Director: Rishav Rastogi

DOP: Arnold Fernandes

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