ZEE5 has announced the launch of PLAY5 – a tool that will let brands engage with their consumers through innovative and interactive experiences. PLAY5 is the fourth offering on ZEE5’s industry-defining Ad-suite stack, and is designed to boost engagement and talk to segment of ONE in a brand-safe environment.
Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India, said, “The viewer today is spoilt for choice and we are competing with media formats across the spectrum for their attention. With PLAY5, our endeavour is to engage with the audience through hyper-personalised and interactive formats. We are confident that through this offering, brands will be able to bring alive their offering before the audience rather than just target them. Our other offerings from ad-suite have been extremely well-received by our brand partners and we are confident that PLAY5 will be no different.”
Some of the brands/shows that have successfully used PLAY5 are Colgate, Asian Paints, CEAT, Fortune Premium Kacchi Ghani Pure Mustard Oil for Dadagiri Season 8; Birla White Wallcare Putty, Goodknight, Kinderjoy, Bournvita for Dance India Dance – Battle of Champions to name a few.
The overall strategy rests on four key pillars that include customised gamification for the brands, branded polls, quizzes and tailored segment within ongoing reality show gamification. This integrated approach results in driving effective engagement and enhance consumer experience, seamless brand integration and visibility, segmentation capabilities to drive further engagement, leveraging brand legacy and advanced user profiling with insightful reports.
Over the past two months, Ad-suite had launched
- Ampli5 is curated which will help brands to adapt their content strategy and improve the effectiveness of the campaign which can be easily tracked and optimised
- Ad Vault helps brands to propel its reach and create awareness to establish brand messaging via Video, Display, Masthead, Native, Companion
- Infonomix, designed to help brand in action-led campaign planning using five key parameters of targeting that include inventory, key-value and audience, connection, devices and geography