BBC 100 Women finale honours pioneering female futurists

image-Pioneering female futurists honoured at BBC 100 Women finale MediabriefOn October 22nd, the grand finale of BBC 100 Women brought together some of the listed winners of 2019 edition, pioneering female futurists from different fields.

Sharing her vision of the future, Indian actor and director Nandita Das urged to put an end to the endless hatred and violence in society, saying it was “mostly men who were the perpetrators”. 

“There are too many lynchings, wars, rapes, riots, and abuse. If more women participated in decision making, we would have a peaceful world,” Nandita Das added.

The actor who fights beauty standards every day with her campaign against colourism in India spoke about the deep-rooted bias against dark skin in society and popular culture and argued that women shouldn’t be defined or burdened by the need to always look beautiful.

Marilyn Waring

Sixty-seven-year old Marilyn Waring, a pioneering economist and environmentalist from New Zealand who’s the book ‘If Women Counted’ is regarded as the founding document of feminist economics emphasized, ‘‘Women produce the most important food on this planet – lactation.  Therefore, an important investment in the future of humans is ensuring their access to safe lactation’’.

Marilyn called for a new paradigm that measures work using ‘time used’ instead. She vouched for a future in 2030 when the time would be prioritized over GDP (gross domestic product) – to measure economies and wealth of nations across the world.

Susmita Mohanty, India’s first space entrepreneur, and a passionate climate change activist stated, ‘‘I fear that in three to four generations our home planet will not be very habitable anymore. I hope that humanity will wake up to the urgency for climate action and invest more money in researching energy clean ways of going to space than investing in wars and weapons”.

image-Susmita Mohanty - BBC 100 Women Finale 2019 - Mediabrief
Susmita Mohanty

Susmita elaborated new ways of looking at space habitation could mean you don’t have to travel all the way to Mars, ‘imagine micro-societies in Earth’s lower orbit by 2030’.  “There is so much space debris and it is of big concern now as we have already trashed the lower orbit. We have over 3 million debris objects lying in lower orbit”.

Danit Peleg

‘Email it, print it, wear it’ was Israeli Danit Peleg’s radical approach of bringing the digital revolution to fashion through 3D-printed clothing.  Not even 30 yet, this gifted Tel Aviv based designer loves to talk about her unique blend of 3D tech and ethical fashion.

In Danit’s vision of 2030, a fashion designer’s collection would be ready within minutes from the comfort of a home. And to top it all, it will be a sustainable, alternative fashion.

On a more serious note, Danit highlighted that today, 50% of raw textile material gets wasted while only 1% of clothes are recycled over the world. “We are moving in the right direction,” she said. The future fashion industry will have no leftovers and will be personal and fun.

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