The customized international vacation planner from India, Pickyourtrail, has been signed by International Cricket Council (ICC) as the official ticketing and travel & hospitality partner for the upcoming World Cup T20 taking place in Australia next year. With this announcement, Pickyourtrail becomes India’s only vacation planning platform to partner with ICC and Tourism Australia to offer cricket enthusiasts end-to-end vacation planning services to experience the best of Australia.
Through this strategic partnership, Pickyourtrail hopes to target the 40,000 Indian visitors expected to travel to Australia to attend the ICC T20 World Cup and travel beyond the stadiums to explore the region’s exquisite offerings.
While the Women’s T20 World Cup will take place between February 21-March 08, the men’s tournament will run from October 18-November 15, 2020 across eight host cities, namely Melbourne, Perth, Sydney, Adelaide, Brisbane, Canberra, Geelong, and Hobart. With the Women’s Finals taking place on the International Women’s Day (March 08) and Men’s Finals falling on the Diwali weekend (November 15), there are even more reasons to plan a trip to Australia during the World Cup season!
As part of the campaign, Pickyourtrail will soon launch a micro site for customers to browse and buy suitable itineraries, specially crafted for different types of travellers. From customers seeking 1N/2D match-specific itineraries to 11N/12D leisure travel plans—the platform allows users to customise their journeys across three themes: Discover, Experience, and Indulge. Customers can also explore the itineraries followed by the Indian cricket team as they travel across Australia for different matches!
Pickyourtrail has a pre-purchased inventory of match tickets for all India matches and Semis and Finals. Interested customers can register here to avail of exclusive rates and members-only privileges. A customer booking a #T20WithPYT experience can look forward to preferred access to venues and hotels, based on the itinerary they choose.
Speaking about the campaign, Srinath Shankar, Co-Founder of Pickyourtrail, said, “Cricket is a celebration that brings people across the globe together, and we at Pickyourtrail are thrilled at being appointed the official ticketing and travel & hospitality partners for the T20 World Cup. This will do much to bolster our position as India’s premier customized travel planner. The timing is right for us to tap into the market of cricket enthusiasts travelling to Australia. We look forward to offering them our seamless assistance, helping them plan their trip to Australia and enjoy the World Cup T20 live.”