Industry legends Marc Pritchard and Andrew Robertson were honoured with the IAA Golden Compass Awards, the IAA World Congresses’ top global honours, at the 44th IAA World Congress on Day Two. The event is being held for the first time in India in beautiful Kerala city Kochi. A packed audience gave the two stalwarts a standing ovation for winning the awards, initiatiated in 2018, to salute a supreme navigator in marketing communications who has performed outstandingly on the world stage.
March Pritchard, Chief Brand Officer, Proctor & Gamble, and Andrew Robertson, President & CEO –BBDO received the second set of the IAA Golden Compass Awards, which were inaugurated to commemorate the 80th anniversary -a milestone achievement and the launch of refreshed IAA branding and value proposition: ‘IAA. The global compass of marketing communication’.
The IAA Golden Compass Award honors a visionary leader in the international marketing communications industry who has inspired by example with innovative creative ideas, excellent achievements of global impact and outstanding services committed to advance professional quality standards and best practices in marketing communications worldwide.
Srinivasan Swamy, Chairman and World President, International Advertising Association, said, “We’ve set a very high bar for our prestigious Global Compass Award. And I am delighted that the Awards Committee has once again selected two global leaders who have contributed to the industry, enriched the fabric of society and made us all proud.”
Marc Pritchard, Chief Brand Officer, Proctor & Gamble, is a veteran of P&G for more than four decades and is responsible for P&G’s brand building disciplines worldwide. He sets the Company’s multi-billion dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. The veteran truly believes “Brands need to align themselves with a purpose.”
Andrew Robertson, President & CEO –BBDO, has a multiple richly deserved achievements that are firmly grounded by his work philosophy and the mantra of ‘The Work The Work The Work’ – that drives the whole BBDO association forward worldwide.
Robertson believes in the vital needs of networking and the human connect that is ideally the driving force for strong and positive marketing. Stories that had a wider, cross-market impact and that connected with the advertiser featured high on Robertson’s priority.
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with members in over 40 countries, is a one-of-a-kind global partnership comprising advertisers, media, advertising, media companies, and educational institutions. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals.