EXCLUSIVE | Pankaj Krishna, Chrome DM: Seeking the right balance [Year-Ender 2020]

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Pankaj Krishna, Founder & CEO – Chrome Data Analytics and Media, launched Chrome DM, the TV Distribution Monitoring System in 2008.Today, Chrome’s tools are used by over 100 channels every day.

For this exclusive piece, as Pankaj — in a unique and insightful way and from a sweet spot between head and heart — looks back at 2020 and forward at the new year, he speaks of the need to strike the right balance between the two polarities of the internal and the external worlds, the new Saas tools  his company  now offers to help energize the media and marketing ecosystem, about reassessing priorities, his definition of happiness, and more.

Read on.

2020 has been the biggest year for everyone in every possible way. It marked a new epoch in the history of mankind, being the most devastating yet ameliorating at the same time. The year redefined the world, human welfare, and work culture. In terms of challenges, I think we all faced an equal amount of tussle, be it with the daily chores or work operations – for a change, everyone on the globe was put under the same lens, except for the labour class which had to take the harder route.

2020 was the most devastating yet ameliorating at the same time. The year redefined the world, human welfare, and work culture: Pankaj Krishna

For me, the year brought me to my core in personal, and focus in professional, life. It made my vision clearer about how I want and what I want.

The year redefined how we worked, enabling teams to Work from Home, having extended Zoom meetings – both internal and client sessions. Everyone had to enable/ expand work from home capabilities and have remote access tools in place along with limiting or completely restricting travel to offices. Businesses across all verticals had to transition to online tools along with the conventional ones.

The year helped me see the possibility of bringing the two worlds together by striking the right balance between the two polarities – the internal and external world. I mean who would have thought we’ll see the 5 ranges!

It underscored the importance of good health, strong immunity, and a cleaner surrounding. The need to balance work and family.

This forced everyone to spend quality time with our families, which in effect increased family bonding, cooking and cleaning together. We learnt to give immunity and health priority in our lives. Humanity needs to know that our bodies know how to self-heal disease – we merely have to step out of the way, live on simple raw juices, and/or fruits and vegetables, or on water; get rest and sleep and the body will detoxify and heal.

We learnt to give immunity and health priority in our lives. Humanity needs to know that our bodies know how to self-heal disease – we merely have to step out of the way: Pankaj Krishna

Every drug or medicine is poison and has no healing power. There are no mysteries behind why we get sick – the information describing the cause of and way to overcome every illness is here and available to everyone. The disease is not inevitable or out of our control – we only become  diseased if we poison and enervate ourselves.

My refreshed consciousness, well, my refreshed consciousness shows me a world more technologically sound. Neither below nor above,  but hand in hand.

It’s the only way to keep the world seamless.

The past year taught us to strike a balance between work and home.

We made huge investments in SaaS tools likeChrome Ad Sales (CAS), Chrome News Track (CNT), Chrome Ad Track (CAT), Chrome OTT (COTT): Pankaj Krishna

We made huge investments in SaaS tools like:

  • Chrome Ad Sales (CAS): This tool upgrades your Feet on Street to Data Scientists-on the go. Should see an upswing on your business toplines (opening new retail clients, targeting exclusives and handy self-generated data points when needed) along with savings on research costs. An Easy-to-use interface for your AD sales representatives that include analytical Modules, on-the-go!
  • Chrome News Track (CNT): Offers NEWS Channels with complete details of the stories, anchors, time bands, and no of times the story was aired, by competition, duration and performance. Will eventually boost your ratings by a minimum of 10%. CNT, an extremely user-friendly interface
  • Chrome Ad Track (CAT): Industry’s first Census-based Media Buying tool that analyses the Reach & Frequency of a campaign at an individual channel and head-end level to identify the UNIQUE MISSED AREAS / CITIES BY LOCALITY during the activity period
  • Chrome OTT (COTT): A comprehensive interface for detailed analytics on Digital Viewership, Share & TSV across Demographics, Genres & Markets

Sign-off: The true sense of happiness is when we are mentally, physically, and emotionally free. The leaders of tomorrow will be those who can eat, sleep, walk without any medication or external support. Those who are aware of self-healing, both physically and  mentally.

Your thoughts, please