With Cricket bringing some cheer to us in these gloomy times, TV9 Bharatvarsh has added a desi tadka of cuisine in a specially designed initiative, Royals Da Swaad.
Raktim Das, COO, TV9 Studio (Digital and Broadcasting), said: “Confined to their safety bubbles, players are missing the taste of home-cooked food. And that’s why TV9 Bharatvarsh, part of India’s No.1 News Network, has roped in famous chef Harpal Singh Sokhi to cook up a fare for our cricketers.
“The chef speaks to the players, whips up the flavours they are missing and finally we share this recipe with their fans. We are happy to have leading brands as our partners for this initiative,” Das said.
Panasonic India, Dabur, LG Hing and Crax Fritts have partnered the network for Royals Da Swaad which will be aired on TV9 Bharatvarsh at 7:30 pm along with cricket stories.
Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India, said, “Cricket in India is incomplete without celebratory feasts. And we are pleased to collaborate with TV9 for their show Royals Da Swaad by Chef Harpal Singh Sokhi to make their celebrations even more delightful through Panasonic’s AI enabled refrigerators.
“Our new refrigerator range #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively bringing efficiency and comfort to the day-to-day lives of consumers,” Agarwal said.
Apoorva Singh Bais, Category Head – Foods at Dabur India Limited, said, “‘Ghar Jaisa Swaad, Dabur Hommade ke Saath’. Dabur Hommade, a brand trusted by millions of households for quick, convenient, great tasting home like food, is proud to be associated with TV9 Networks special series Royals Da Swaad.
“The delectable range of Tomato Puree, Ginger Garlic pastes and newly launched Tangy, Spicy, Chatpati Dabur Hommade Chutneys range will tickle the taste buds as we partner this exciting show with TV9 Networks and renowned Chef Harpal Singh. So grab your pack of ‘Dabur Hommade Rajasthani Garlic Chutney’ with your favourite snack as we embark upon this exciting journey!” Bais said.
Riddhi Merchant, Partner, Laljee Godhoo and Co, said, Special partner Laljee Godhoo and Co. adds a taste of its LG Hing, a loyal and trusted brand since 1894, to Royals Da Swaad. “Hing’ remains an integral part of any Indian Cuisine, Culture and heritage. I wish the entire team of TV9 Network for this show with Chef Harpal Singh Sokhi all the very best,” said
Rajat Nanda, Chief Marketing Officer at DFM Foods., said, And when one is watching cricket, snacking is a must. “Crax Fritts is targeted towards youth and hence the association with the special series would be aired during ongoing T20 cricket league. Audience will also get to see few recipes being curated using Crax Fritts by chef Harpal Singh Sokhi,” said
V Narayanan, COO, Alliance Advertising, said, “We are excited to collaborate with TV9 Bharatvarsh for this innovative content partnership of Crax Fritts with Chef influencers like Harpal Singh, who have built up a high level of trust with consumers within the gourmet cuisine space.”