OML’S 11th edition of BACARDÍ NH7 Weekender to feature interactive virtual experiences

Image-OML-line-up-of-talented-global-stars-at-Bacardi-Nh7-Weekender-mediabrief-1.jpg

The lineup for the 11th edition of BACARDÍ NH7 Weekender features a host of extremely exciting contemporary artists, with genres spanning from Indian classical to rap. However, the programming isn’t the only thing causing the festival’s audience intrigue and anticipation.

The festival itself will be unlike any other of its kind. The platform, which has been built by Paytm Insider, is a state of the art virtual experience replete with cutting edge features designed to make the at-home experience as immersive as possible.

Aside from a global chat where audience members can address everyone on the live stream, the ‘spotlight’ feature enables audience members to upload a 15 second clip of themselves enjoying the festival, for a chance to get featured on the festival spotlight, which is viewable to the entire festival audience.

Audience members can play fun bar games, stand a chance to win prizes, as well as invite up to 11 people to a private watch party to enjoy the festival together virtually.

It wouldn’t be a true music festival experience if audiences weren’t spoiled for choice when it came to choosing which artist to watch at a given time. Artists both international and homegrown are performing from various parts of the world and curating a completely unique never-see-before set which is only for the BACARDÍ  NH7 Weekender audience.

Each set will have a different look and feel, and artists will be performing simultaneously on three different stages; namely, The BACARDÍ Arena, the Dewars stage and the BREEZER Vivid stage. To catch an artist that might be performing on a different stage, audience members can toggle between stages with the help of the ‘switch’ feature.

Gunjan-Arya-CEO-OML-1.jpgGunjan Arya, OML CEO, said, “As OML, we are fans first and felt that it was important that the show went on, especially considering that artists and audiences are really missing the feeling of enjoying music together.

“The team at Paytm Insider has worked tirelessly at creating this platform, and it is to their credit that we are able to continue the legacy of never missing a year of the happiest music festival. We’re thrilled about how the BACARDÍ NH7 Weekender stream looks and feels, and we can’t wait to share that excitement when the festival goes live,” Arya added.

Image-Shreyas-Srinivasan-CEO-Paytm-Insider-Media-Brief.jpgShreyas Srinivasan, Paytm Insider founder, said, “We have always been committed to facilitating unique shared experiences.”

“Our technology brings to online events some of the best elements of attending an event. With the online event experience enhanced with these features, we see online and on-ground events co-existing and helping events reach new audiences from across the world,” Srinivasan said.

Your thoughts, please