- The contest-based, organic campaign went live on IndiaSkills’ official social media page
- Garnered 2.2 million organic impressions in 3 weeks across Facebook, Twitter and Instagram
In line with its vision to drive citizens of the country towards improving and adding to their skill-sets, National Skill Development Corporation (NSDC) ran a social media campaign #SkillFromHome to inspire youth to showcase their skills during the nationwide lockdown. The campaign was rolled out on IndiaSkills’ official pages across Facebook, Twitter and Instagram and received tremendous response from the users.
While the nation stands united in support of the government’s efforts to combat the spread of COVID-19 by staying at home, NSDC is ramping up its infrastructure and has also created multiple platforms through which the youth of the country can develop their skills to match the demands of the evolving industries and the future of commerce.
As part of this contest-based, organic campaign, participants were encouraged to share their skills through a video or a photo and upload it on social media using #SkillFromHome tagging IndiaSkills official handle. Entrants were also encouraged to change their profile names to “Skill from Home”. The campaign received over 375 entries from youth across the country vying to win some exciting prizes.
1.Paigebelle Pereira – @paige_Pereira
2.Anurag Singh – @being_anuragg
3.Pratyush – @grapixwala
The campaign was rolled out on March 31st and concluded on April 20th, 2020 after generating a total of 2.2 million impressions and inspiring hundreds of thousands more towards developing their skills on their own while they are at home during the lockdown period. It is important to note that the campaign was timed to go live right after the announcement of a nationwide lockdown, where the aim was to channelize people’s energy into more productive means, while still imparting skills.
Aimed at actual grassroots and skill aspirants, NSDC collaborated with some prominent thought leaders in skilling space, right from baking to crafts, to ensure large-scale participation in the contest from youth across various skill categories. Featured in Forbes 30 under 30 Asia, renowned Pastry Chef Vinesh Johny – Co-founder of Lavonne Academy of Baking Science & Pastry Arts shared a video of himself making eggless chocolate chip cookies to inspire aspiring bakers to utilize this time to brush up their baking expertise.
IndiaSkills Gold Medal winner in Beauty Therapy, Mahima Gandhi who represented the country at WorldSkills Kazan in 2019, shared a video tutorial on how to do a basic eye makeup to urge budding makeup artists to get creative with their makeup skills. The focus was towards driving authentic participation using relevant influencers instead of a mass spray and pray tactic.
- Learning how to make one of the most popular street food in India, momos, a video tutorial from Tanya Joshi:
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That looks delicious! We are in awe of @doodlefoodle__'s cooking skills! 😍Even during the lockdown, they are all enthusiastic about using their skills to bring the most favourite street food to their home. Love it! What about you? Show us how you are practicing your skills from home. Use the hashtag #SkillsFromHome and tag us- get a chance to win exciting prizes! #Repost @doodlefoodle__ • • • • • • The most wanted and awaited recipe is up finally. No one would refuse, momos are something we are craving the most during lockdown. But now that this amazing recipe is up, do try this and don't forget to share your experience with us. Momos are known as street food in India but it is an ethnic dish from Himalayan regions. Be it Tibet, Nepal , sikkim or himachal, nothing can match pahadi momos. I I tried to make it as close to the authentic momos like those in Himalayan region. Thanks to @deechenlama @kamens_food_diary to help me with traditional recipes. . . have shared the recipe of three chutneys as well. I used the stone grinder or 'batta' as it gives more refined flavour. However, you can use the grinder too. This is the veg version of recipe. If you want to make chicken momos or mutton momos, just replace the soya and paneer with minced meat or chicken. I haven't given the quantity of ingredients as it would destroy the core of the dish. Just go with the instinct. Here are some tips. 1. Make sure to de-seed the red chili or the dip will be insanely hot. 2. Also, try to keep the coriander on a bit lower side in the stuffing. I put it little too much. 3. The dough shouldn't be too soft orbit won't hold the shape. Knead it exactly like roti. Just flour, salt and warm water. 4. The coriander and scallion dip shouldn't be grinded too much. It should be rustic. 5. If you don't have steamer, idli cooker also works fine. I used electric rice cooker. Don't forget to GREASE the base before hand. music- Tibetan traditional track by anonymous . . @doodlefoodle__ @doodlefoodle__ . @worldskillsindia . #doodlefoodle #momos #momosrecipe #momorecipe #dimsums #recipes #recipesofindia #tibetanfood #nepalifood #nepalimomos #tibetancuisine #delhifoodblogger #quarantinereci
- Enjoying Eggless Chocolate Chip Cookies during the lockdown, a video tutorial from Vinesh Johny:
- How to make your eyes more beautiful, especially when you are at home, a video
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That looks delicious, @vineshjohny! A great example of how one can use their skill from home to come up with something totally incredible. How are you using your skills at home? Share with us videos & posts with the hashtag #SkillFromHome & stand a chance to win exciting prizes #Repost @vineshjohny • • • • • • Had an amazing day making the eggless chocolate chip cookie. This is @poojadhingra signature cookie, she’s been making these for years and we decided to do a recipe swap today, she made one of my favourite cookie, the peanut-butter and chocolate chunk cookies and I made these gorgeous eggless cookies! We went live after that😅 For the full recipe and process they are on my highlights. Enjoy ❤️
tutorial from Mahima Gandhi:View this post on Instagram
Our IndiaSkills Gold Medal winner, @mahimagandhii_mua surely knows how to do an incredible job with make-up. Here she shares 10 simple steps to do your eye make-up and look your glamorous best. How are you using your skills while staying at home? Share with us your posts/videos using the hashtag #SkillFromHome