The News Broadcasters Association (NBA) has taken strong exception to Congress President Sonia Gandhi’s recommendation to the Prime Minister to impose a complete ban on media advertisements by the Government and PSUs for two years.
In a statement signed by is President Rajat Sharma, the NBA has said it “strongly deplores” Gandhi’s “ill-timed” and “highly arbitrary” suggestion, and has urged her to withdraw it “in the interest of a healthy and free media”.
Here is the NBA statement in its entirety:
News Broadcasters Association (NBA) strongly deplores the suggestion by Congress President Smt. Sonia Gandhi to “impose a complete ban on media advertisements – television, print and online – by the Government and Public Sector Undertakings (PSUs) for a period of two years.”
At a time when media personnel, without fearing for their lives, are doing their national duty, by disseminating news on the pandemic, a statement like this from the Congress President is highly demoralizing.
On one hand there has been a slump in advertisement revenues of electronic media due to recession, on the other hand it is suffering from financial blows due to nationwide lockdown of all industries and businesses. Moreover, news channels are spending heavily on providing safety to their reporters and production staff. To suggest a “complete ban” on government and PSU advertisements is not only ill- timed, but highly arbitrary.
NBA calls upon Congress President Smt. Sonia Gandhi to withdraw her suggestion made to the prime minister about “complete ban” on media advertisements for two years in the interest of a healthy and free media.
News Broadcasters Association
The News Broadcasters Association (NBA) represents the private television news & current affairs broadcasters. It is the collective voice of the news & current affairs broadcasters in India .It is an organization funded entirely by its members.
The NBA at present has 27 leading news and current affairs broadcasters (comprising 77 news and current affairs channels) as its members. The NBA presents a unified and credible voice before the Government, on matters that affect the growing industry.