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On this episode of The Master’s Voice, our guest is MVS Murthy, Head – Marketing & Digital, Tata Asset Management, who is a true digital maven with an illustrious two-decade career with India’s top Banking, Insurance and Broking companies in their Marketing and Digital spaces, and is now the go-to person for Tata Asset Management’s Marketing and Communication strategies. Pavan R Chawla caught up with MVS – which is how his friends address him – for a deep dive with this inspiring Digital Marketing leader who is highly experienced and adept at handling Brand, Communication, Digital Marketing and Digitization of Customer Experience.
We hope you will find this a truly rewarding chat filled with excellent insights from the passion, knowledge and experience of this passionate visionary of data-driven marketing who focuses on three crucial growth areas — revenue, customers and value. And doesn’t set too much store by the rear-view mirror as he drives Tata Asset Management forward during these extremely challenging times, to ever greater salience and growth.
The conversation with MVS touches upon The Tata Mutual Fund story, and how it has been reaching out to its customers and channel partners during the lockdown with very few feet on the ground; the evolution of the industry — whether it is the client-agency model or other aspects that empower businesses — and the role of technology as a catalyst in the rise of marketing. Including the place, role and scale of performance-based digital marketing in the TMF marketing plans, and the new uses of tech that marketing has found.
So, a deep dive with MVS.