Mumbai International Airport’s first-of-its-kind digital carnival – ‘Utsara’


Mumbai International Airport’s Jaya He museum is celebrating a first-of-its-kind digital carnival scheduled till July 15 which is being showcased on Jaya He’s Instagram and Facebook platforms.

The second edition of its carnival series, ‘Utsara 2020’, focuses on the cultural diversity of North East India and aims at celebrating the art and culture of different states in the North-East. The museum will bring together audiences from different parts of the globe to explore North-Eastern cultural diversity, through its buoyant carnival which is in line with International Council of Museum theme for International Museum Day 2020 – Museums for Equality: Diversity and Inclusion.

‘Utsara’,derived from the Sanskrit word ‘Utsava’ denoting celebrations, will bring forth the vibrant cultures of eight states in North-East India – Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim. Utsara is in collaboration with Anvaya – the content partner and Kathanika, the story telling partner. The festival is showcasing the celebration of diversities amongst communities in different states and the proliferation of various arts and culture across these states; this includes Tribal History & Religion, Textile & Crafts, Food & Festivals, Travel & Tourism, amongst others.

‘Utsara 2020’  focuses on three overarching narratives which include Sustainability – the coexistence of art and craft of the North East, Creative Human Spirit – weaving stories of day-to-day life through folk dance, music, motifs and Social Fabric – the way of communities living through art and craft that depict the traditions and sustaining their history and roots.

Each state showcases the various themes depicting through infographics; videos showcasing folk dance, traditional food recipes, traveller experience, local expertise; photographs; live sessions by experts including tribal community; illustrations and sketches, to name a few, thus, giving a holistic picture of the varied culture of North-East India. The day-long forums divided into story-telling sessions, activities, and Instagram Live sessions which are being conducted in the evening. The carnival will witness eight states displaying their culture through the social media channels of Jaya He Museum.

CSMIA’s Jaya He museum is an extension of GVK MIAL's vision to preserve and portray art by building communities while creating value for the passengers in today's world. Through digital media, the museum is creating a meaningful experience for audiences of all origins and backgrounds.

As an agent of change, Jaya HE museum through ‘Utsara 2020’ is bringing the world together in these troubled times and is presenting the indigenous culture of North-East India through sustainable lifestyles, self-reliance and love and respect for our environment from the people of North East India. Given the unprecedented time, CSMIA’s He Museum continues to redefine travel and bring to the audience across the world, cultures, and traditions that they can resonate and thus make them a ‘Happy Customer’.

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