Mid-day was Mumbai’s only English tabloid that grew in Q3-2019-20, says IRS

image-Mid-day was Mumbai's only English tabloid that grew in Q3-2019-20, says IRS MediabriefMid-day has been the only English tabloid to register growth in readership in the last quarter of 2019-2020. Mid-day’s Average Issue Readership (AIR) has grown by 4% according to the Indian Readership Survey (IRS) Q3 results. Meanwhile, Mid-day’s direct competition has fallen by 2% in readership*Source: AIR (IRS Q3; Maharashtra)

mid-day readership

Mid-day continues to consolidate its position in the Top 10 English national dailies – the only single-origin city newspaper to bag this position.

Gujarati Mid-day, a sister publication of Mid-day, also saw a growth of 8% in Total Readership, becoming the only Gujarati paper to grow with this high a margin in the last quarter.

Tinaz Nooshian, Editor-In-Chief, Mid-day Infomedia Ltd., said, “A rise in readership in the face of unforgiving competition is an acknowledgment of our prioritizing journalism in a time of change. Mid-day has covered, celebrated, and spoken up for the city for 40 years. We are committed to putting the reader first.”

Mid-day relaunched its weekend newspaper Sunday mid-day in October 2019 with a radical new design that allows ease of reading and enhanced content that offers the perfect reading mix, staying true to its promise: 70% features, 30% news, 100% Mumbai.

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