Mercedes-Benz India Pvt. Ltd. has awarded the mandate to manage its public relations and communications requirements to Adfactors PR, India’s largest public relations firm. The mandate covers strategic counsel and planning, media relations, issues and crisis management, advocacy and integrated campaign development for Mercedes-Benz India and its products across segments.
Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the Mercedes-Benz India communications strategy and make the brand more engaging and relevant to all our existing and potential customers.”
Madan Bahal, Co-Founder and Managing Director of Adfactors PR, said, “The opportunity to work for an iconic brand like Mercedes-Benz that is best known for its vehicles, which are a rare blend of luxury, sportiness & performance, represents an exciting opportunity for the Adfactors family.
“Our team is determined to drive a positive impact through compelling PR campaigns for the brand.”
The mandate has come into effect from May 1, 2019.
Adfactors will service the Mercedes-Benz India mandate out of its network of offices across the country. The account will be serviced by teams in Mumbai and Delhi, with the required domain expertise of the Auto sector.