Diwali cheer for Mercedes Benz: GLEs sold out 3 months ahead of plan

image-Mercedes Benz Dhanteras sales - at T&T Motors Rajouri Garden MediaBriefMercedes-Benz India continues to top customer preference during the festive season: it has delivered more than 600 cars across markets on Dhanteras. These include more than 250 cars in Delhi NCR along, which is a new record. This was announced by India’s largest luxury carmaker, which said it sold off the current GLE 3 months ahead of plan owing to strong customer demand from across India. Mercedes-Benz has hence opened the bookings for the upcoming new generation GLE scheduled to be launched before Auto Expo 2020. The GLE remains one of the most important products for Mercedes-Benz, and there are close to 13,000 units on road since the time of its India debut.

Another  record delivery for Mercedes Benz on Dhanteras, now in Delhi NCR

After a record delivery of 200+ Mercedes-Benz on Dussehra and Navratri in Mumbai and Gujarat, Mercedes-Benz remained the most popular luxury car brand across markets and handed more than 250+ cars to customers on Dhanteras, in Delhi NCR alone.

With this Mercedes-Benz has delivered a record number of 600+ vehicles to customer on the day of Dhanteras in key markets of Mumbai, Pune, Gujarat, Kolkata, Delhi NCR and Punjab.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, said, “The festive season has been satisfactory for us and we are glad to see an overwhelming response to our products from across markets. We are excited to see the response to the current GLE, which sold out 3 months ahead of the plan. We have now opened the bookings for the new generation GLE, scheduled to be launched before the Auto Expo 2020. We are confident that the new GLE which will be the most advanced GLE ever, will continue to redefine the luxury SUV space.”

He elaborated: “We are also delighted to share the joy of our customers, who brought home a Star this festive season. This impressive number of deliveries during the current festive season reiterates the increasing customer confidence and the trust on brand Mercedes-Benz for a luxury car buyer, in a challenging market.

“Customers are focal to all our strategies and we are happy to witness our customer centric approach is bearing fruits and resulting in such overwhelming customer appreciation. Wish Box is one such innovation, which is proving to be a game changer, bringing about an unforeseen demand in the luxury segment, encouraging buyers to buy a Mercedes-Benz,” Schwenk added.

Vidur Talwar, Managing Director, T&T Motors, commented, ““We are thrilled with the overwhelming customer response during this festive period. Delhi NCR is an important market for T&T Motors and the positive vibes for our models reassures the highest standards of customer satisfaction and over two decades of trust that we have earned in the market. This customer response makes us confident amidst tough market conditions and underlines the unparalleled brand loyalty that today’s luxury car buyer has for Mercedes-Benz.”

Tushar Kumar, Managing Director & CEO, Silver Arrows, commented, “Silver Arrows is proud to partner with Mercedes-Benz and we are excited to witness this positive customer sentiment in the market, especially during the festive season. The upbeat customer response this festive season makes us confident of our products and brand offerings, which have been unrivalled in the luxury car market. Mercedes-Benz has a strong product portfolio and unparalleled brand and ownership experience, and that truly reflected in these record deliveries. We are hopeful that the positive sentiment would continue and we can see an uptick in demand.”

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