Discovery Asia Pacific has appointed Megha Tata as Managing Director – South Asia, Discovery Communications India, effective April 01, 2019. She will be based in Mumbai and report to Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International. Megha joins Discovery from Business Television India (BTVI) where she was spearheading the India business.
Megha is a young veteran of the media & entertainment industry who has received multiple industry accolades across a 28-year career. She has held leadership positions at several eminent broadcasters like Star TV, Turner International, HBO and BTVI.
I look to Megha’s leadership to provide a differentiated strategic direction to Discovery India with twin objectives of accelerating growth in the core business and strengthening the product portfolio with new offerings in line with the evolving expectations of the market: Simon Robinson, MD – Discovery Asia Pacific, and CFO – International
“Megha is a seasoned professional, with an extensive and proven track record of leading multiple broadcast businesses in India. We are incredibly excited to welcome Megha, and her vision, at this important juncture as we aim to actualize the potential of such a key market,” said Simon Robinson. “I look to her leadership to provide a differentiated strategic direction to Discovery India with twin objectives of – accelerating growth in the core business and strengthen the product portfolio with new offerings in line with the evolving expectations of the market.”
Tata said, “Having been a passionate super-fan of Discovery myself, I am really excited to lead Discovery’s mandate in the region. I look forward to working closely with the India management team to help build an aggressive growth path for the company in this rapidly changing media landscape.”
Aggressively priced: Under TRAI’s New Tariff Order, Discovery India has priced its bouquet at Rs 8 for nine channels in the SD format, and Rs 10 for 9 channels in the HD format. Together, the 9 channels offer perhaps the best infotainment and knowledge bouquet, and Mediabrief.com believes the new tariff order regime will help Discovery India channels grow significantly. The prices are extremely economical for a bouquet that includes global mind leaders like Discovery World, Animal Planet and TLC, and also includes sports and channels like Discovery Science and Discovery Kids. Under the bouquet pricing, the SD channels average to less than a rupee a month, and there is a very negligible difference in the HD pricing too, which rises to a shade more than Rs 1.10 per channel per month.
Megha Tata joins joins w.e.f. 01 April 2019, but her availability to Discovery Communications India over February and March too would have strengthened it in the NTO launch phase.
Discovery Communications India is a strong infotainment player with a 13-channel portfolio that includes Discovery Channel, Discovery HD World, Animal Planet, Animal Planet HD World, TLC, TLC HD World, JEET Prime, JEET Prime HD, Discovery Science, Discovery Turbo, Discovery Kids, Discovery Tamil and a premium sports channel DSPORT.
Globally, Discovery delivers more than 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with the PGA TOUR to create the Global Home of Golf.
Globally, Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe.