MediBuddy launches first TV campaign ‘Aapka Health Buddy’


MediBuddy, India’s leading digital healthcare platform has launched their first TV campaign – ‘Aapka Health Buddy’. The idea behind the campaign is to communicate the fact that MediBuddy is a friend, a buddy that everyone can trust to address any healthcare need – 24*7, for the entire family.

The TVC will be aired on multiple channels on television and on IPL on Hotstar. The campaign will kick off from 15th September 2020, today and will be on air for a period of 4 weeks on TV. The campaign will also be supported on various digital platforms and other media to ensure 360-degree marketing coverage.

The TVC conveys the message through experiences in the way of ‘a day in a life of’ while wanting to take care of our loved ones in a concerned situation. It plays on relationships, i.e., at times, we tend to panic and forgetsimple solutions around us only to be reminded by the people we depend on during such times.

It also capitalises on the fact that when in need, we trust either our family or our buddies.Additionally,as market leaders the idea was also to reinforce that MediBuddy is ‘Aapka Health Buddy’, someone who is always there to play its role as part of your family. It also highlights that MediBuddy is an app that you should always have, especially in the given scenario. MediBuddy aims to be there for each one during any health-related need.

Satish Kannan, Co-founder & CEO, MediBuddy-DocsApp, said, “We are delighted to unveil our first TV and digital campaign ‘Aapka Health Buddy’. Through this campaign, we want to communicate to the masses to have faith in their healthcare buddy, friend, MediBuddy and use teleconsultations to address their healthcare needs. It has always been our goal to make quality healthcare accessible to the billion citizens of the country and we will continue working in that direction.”

Ashish Bajaj, Head of Marketing, MediBuddy-DocsApp, said, “The creating of our first TV campaign has been exhilarating and we hope people will connect with the message. We have tried to communicate in an interesting way the fact that MediBuddy is a friend who can be relied on for any healthcare need.”

Through this campaign, which is conceptualised and strategized by ITW Playworx, MediBuddy wants to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority. Most people feel helpless for various reasons; at times it could be logistics issues for people who are far away from clinics or need a doctor at odd hours or certain inhibitions to meet a doctor physically etc.and end up taking wrong decisions. However, with your healthcare buddy MediBuddy, trusted by millions across India, online consultationis just a tap away.

To make healthcare accessible to all, MediBuddy has also introduced an annual subscription plan, MediBuddy Gold. At a nominal price, a person can get unlimited teleconsultations from specialist doctors for the entire family, anytime, anywhere. MediBuddy Gold users will also enjoy discounts and special benefits as part of the subscription.

MediBuddy has the experience of more than three crore healthy relationships across corporate, individuals, care and cure providers and will continue to learn and be committed to do the very best and be ‘Aapka Health Buddy.

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