Mastercard has been recognized as the 2020 Global Brand of the Year at the New York Festivals Advertising Awards (NYF) for its “fearless commitment to creativity and innovation”. Mastercard’s global campaigns earned 6 Gold Towers, 6 Silver Towers, 14 Bronze and 117 Finalist Certificate Awards.
For the last few years, Mastercard’s top priority has been to use non-traditional marketing tactics to support its customers to reach people where they are, with what they want. The company has focused on multisensory branding to create brand recognition beyond a visual logo, including sound and taste. The company has supported partners in opening Priceless restaurants around the world, and even created the first taste of priceless through two uniquely flavored macarons. Earlier this year, the brand launched its flagship Priceless Cities program in South Asia to give Mastercard cardholders access to unforgettable experiences in cities around the world.
“I’m extremely honored and humbled to receive the recognition of Brand of the Year for the work we’ve put our hearts into. I feel incredibly proud of my amazing team and our agency partners for their enthusiasm and hard work,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard.
Each year NYF recognizes companies who push creative boundaries within the industry with special industry awards. This ultimate accolade is bestowed to those deserving companies whose multi-awarded cutting-edge campaigns challenged the norm with brave ideas that inspired brand affinity, transformed opinions and engaged consumers.