Focused on recognizing heroes who have gone far and beyond across different walks of life, Maruti Suzuki India Limited, the leading passenger car maker in India, launches ‘Be Limitless’. A 3-part video series for Maruti Swift aimed at highlighting the stories of extraordinary people, who are as dynamic as Maruti Suzuki and are relentless pursuing challenges every day.
Titled #BeLimitless, the digital campaign features six-time world champion and bronze winner in Olympics, Mary Kom; para-athlete Bhupender Sharma sprinting to glory with just one leg and corporate banker who scaled Mt Everest Vikas Dimri. The campaign salutes the undying spirit of the special achievers who never accept things as they are and keep pushing past all limits to realize their dreams.
Commenting on the campaign launch Mr. Shashank Srivastava, Executive Director, Sales and Marketing said, “At Maruti, we have always strived to engage with our audience and with our latest campaign our agenda is to engage with our target group in a more meaningful way. Be Limitless is a way to build a higher level of brand salience to associate with performance but in an emotional way which is going to be our long-term strategy.
A deep dive into the lives of consumers made us realize that they seek new challenges. The campaign celebrates individuals who keep challenging themselves. These individual heroes have gone beyond the ordinary like the Maruti Swift; that has created the premium hatchback segment in India. The campaign not only honors those who are in the relentless pursuit of new challenges but also celebrates the very essence of being limitless.”
Maruti Suzuki strives to inspire the audience to get up and work towards their goal, no matter how difficult or impossible they are to achieve. Just like Maruti Suzuki has been limitless in catering to the evolving tastes and preferences of their car buyers. ‘Be Limitless’ speaks to the men and women of action – those who are upbeat, energetic and are always on-the-go. Epitomizing the relentless spirit of various individuals, the campaign will be entirely leveraged on the digital media across handles of Maruti Suzuki Arena content hub and the ever-inspiring limitless heroes.
The campaign will be promoted across digital and social media platforms. Swift is a market leader in the premium hatchback segment with a market share of 28.4%. Maruti Suzuki has sold over 21.96 lakhs units of Swift since it was launched in India in 2005.
- Mary Kom: https://youtu.be/XGT3D0qUrEE
- Bhupendra Sharma: https://youtu.be/eHVPzcBkxpQ
- Vikas Dimri: https://youtu.be/XBLeBTtO6bQ
Swift in numbers:
- Over 21 Lakhs Swift sold in India since its launch in 2005
- Swift leader in the premium hatchback segment 28.4% with a market share
- The most awarded premium hatchback
- Acclaimed Auto Gear Shift accounts for 15% of Swift sales (in variants where AGS is offered)