The Advertising Club announces nominees for Marquee Awards 2019 Will celebrate marquee brand stories

image-Marquees 2019 awards shortlist announced by Ad Club Bombay - MediaBrief

Over the years, the global marketing and brand building paradigm has evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game-changer brands and marketeers that have showcased agility, innovation and effectiveness in this ever-changing scenario, are all set to be celebrated at the upcoming edition of the coveted Marquees 2019.

The Marquees 2019 are brought to the sparkling community of professionals by the Advertising Club.

Extraordinary is seeing an opportunity where others don't. Here're the brand custodians who shone, and made it to @TheAdClub_India 's Marquees 2019 shortlist. #MakeYourMarq @parthodasgupta @Shashimediabran @Sam_Balsara @WiseCowboy @ashishbhasin1… Click To Tweet

Marquees 2019 presented by Zee and powered by COLORS will recognise marketing excellence and brands stories that have delivered through bringing to life the perfect blend of traditional and contemporary brand building ideas.

Partho Dasgupta - CEO -BARC India on Punit Goenka named BARC India Chairman - MediaBriefPartho Dasgupta, President, The Advertising Club, said about the upcoming edition of MARQUEES 2019, “Our focus  at the Advertising  Club with award platforms like the MARQUEES is to encourage and applaud pioneering work  by brands and marketeers that have helped in furthering every category’s growth agenda through crafting effective brand strategies.

“We are sure that MARQEES will encourage and inspire the industry and every young marketeer to put their best food forwards by pushing the envelope on innovation and effectiveness for their brands.”


The nominees announced by the Advertising Club will vie for the prestigious MARQUEES 2019 to be announced on Thursday, 12th December 2019,  in Mumbai


Nominees for MARQUEES 2019

Sr. No

Sector Category

Company

1

Auto (4 Wheeler)

Maruti Suzuki India Ltd, Hyundai Motor India Ltd, Tata Motors Ltd, Honda Cars India Ltd, Toyota Kirloskar Motor Pvt Ltd, Mahindra and Mahindra Ltd., Ford India Pvt Ltd.

2

Auto (2 Wheeler)

Hero Motocorp Ltd, Bajaj Auto Ltd, Suzuki Motorcycle India Pvt Ltd, Honda Motorcycle and Scooter India Ltd, TVS Motor Company Ltd, India Yamaha Motor Pvt Ltd, Royal Enfield (Unit of Eicher Ltd)

3

Telecommunication

Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL

4

Consumer Durables – White Goods

Samsung, Electrolux, Haier, Kenstar, BPL, Hitachi, LG, Kelvinator, Godrej, Whirlpool, Videocon

5

Consumer Durables – TV

Samsung, LG, Panasonic, BPL, Sony, Sansui

6

Insurance (Life)

LIC, Tata AIA Life Insurance, Aditya Birla Sun Life, SBI Life, Max Life, ICICI Prudential Life, Kotak Mahindra Life, Bajaj Allianz Life, HDFC Life

7

Insurance (Non-Life)

Tata-AIG, SBI General, Star Health Insurance, ICICI Lombard, IFFCO Tokio, New India, Oriental, Reliance, Bajaj Allianz, HDFC ERGO

8

Banking

State Bank of India, HDFC Bank, Ratnakar Bank, IndusInd Bank, Bandhan Bank, ICICI Bank, Axis Bank, Canara Bank, Kotak Mahindra Bank, Bank of Baroda, Yes Bank, Punjab National Bank

9

Handsets

Reliance(Jio Feature Phone), Honor, iTel, OnePlus, Lyf, Xiaomi, Vivo, Asus, Lava, Samsung, Oppo

10

FMCG (Food)

Kurkure, Maggi, Parle, Britannia, Tata, Amul, Bambino, Anil, Bingo, Amulya, Gemini, Lays, Balaji, Sakthi, Bharat, Fortune, Sunfeast, Ruchi, Eastern, Gold Winner

11

FMCG (Beverages)

Dabur, Sunrise, Maaza, Horlicks, Frooti, Limca, Wagh Bakri, Bru, Nescafe, Mountain Dew, Tata, Complan, Boost, Brooke Bond, Thumps Up, Coke, Sprite, Bournvita, Fanta, Society

12

FMCG (Household Care)

Harpic, Vim, Comfort, Good Knight, Lizol, All Out, Ghadi, Wheel, Amrutanjan, Pheneols, Surf Excel, Vicks, Zandu, Arasan, Rin, Ujala, Emami, Maxo

13

FMCG (Personal Care)

Clinic Plus, Fair & Lovely, Colgate, Parachute, Pond’s, Lifebuoy, Garnier, Santoor, Himalaya, Nisha, Nihar, Godrej Expert, Wilkinson, Dettol, Godrej No. 1, Close Up, BoroPlus, VVD, Patanjali, Sunsilk

14

Retail

Snapdeal, Amazon, Myntra, Flipkart, BigBasket, Grofers, AJIO, Jabong

 

MARQUEES 2019: Intensive three-step evaluation

The nominees for MARQUEES 2019 selected from across sector and categories will be evaluated and adjudged through an intensive three-step evaluation process of shortlisting, assimilation and selection basis product performance, presence and reach, promotions and the performance of the brand.

Marquees 2019 – Special Awards too

Apart from the general categories, there are also seven special awards to be given out to brands which have gone beyond the call of duty and whose efforts have led to the creation of a whole new category.

The special awards include:

  • Re-imagining for the better
  • Carving out a niche
  • Breathing new life into a category
  • Conquering an impregnable fortress
  • Creating a global impact
  • Media properties and
  • Traversing uncharted waters

In just three short years since its inception, MARQUEES 2018 emerged as a premiere award   recognizing marketing excellence. The nominees of this award are trailblazers in their respective sectors and have made an indelible mark on their industry. Winning the highly coveted MARQUEE is hence is a true testament of the success story of every winning brand and marketeer.

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