MakeMyTrip has announced its foray into the United Arab Emirates with its portfolio of rich travel offerings for travelers across Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Al Khaimah, and Umm Al Quwain.
The new market entry will be led by an engaging marketing campaign in India and the UAE as MakeMyTrip partners with Royal Challengers Bangalore (RCB), Mumbai Indians (MI) and Chennai Super Kings (CSK).
With over two decades of experience in serving and catering to the ever-evolving traveler needs in India, the company has now set its focus on redefining the experience for travelers in the UAE through its wide gamut of offerings spanning across flights, hotels, staycations, activities and more.
As India gears up for its biggest cricket celebration in the UAE, to add more thrill and excitement for cricket lovers, MakeMyTrip is also launching its customer engagement campaign, Life Ka Karo Game On! on 19th September 2020. The campaign has been themed and conceptualized around reviving the vigor of celebrating life in the world post-COVID-19 — by bringing together passion for cricket and travel.
The campaign includes a one-of-a-kind gaming contest on the app allowing travel and cricket fanatics to participate in daily raffle contests and trivia on the T20 extravaganza – gratifying winners with ‘unlimited reward points , and unlimited burn on anything travel’ and more.
Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip, said, “We are excited to take MakeMyTrip to the UAE and introduce rich travel offerings that are stamped with our deep understanding of evolving traveler needs that will serve the expatriate as well as Emirati population in the region.
“As the travel industry gets back on the rails after pandemic-led disruption, we continue to believe in the long-term opportunity in travel and are confident of the opportunity that the UAE market represents as a global travel hub,” Magow added.
With people gradually returning to travel in the new normal post the pandemic, MakeMyTrip has readapted its offerings to assure safety standardization and augmented hygiene standards in compliance with the guidelines issued by WHO and local travel authorities.
Together with its partners across the value chain, the company has successfully rolled out its offerings for airlines, hotels and holiday packages including Staycations, Daycations in conformity with MySafety, our safety assurance program that ensures safety across all travel touchpoints.
As part of the Life Ka Karo Game On campaign, winners of the daily run ‘predict and win’ contest will also get an exclusive chance to interact with their favorite players virtually.