Festive season engagement campaign from Madhur Sugar


Madhur Sugar is celebrating this festive season in a unique way and has unveiled a people engagement campaign #MadhurUtsav in association with BC Web Wise to celebrate the festive season with their customers. The brand wants to be a part of your celebrations by offering some exciting gifts during the pandemic.

It’s said that no Indian festival is complete without a sweet dish! Tapping on to this insight, Madhur Sugar wanted to add a touch of sweetness to the lives of their fans during the festive season and launched the co-creating and crowd sourcing content contest #MadhurUtsav.

The brand is inviting entries to create their favourite festive sweet dish using special ingredients and share the images/video on the brand handle. The maximum  likes, share & comments on the post stand a chance to win exciting prizes from top  brands like Amazon, Nykaa, Flipkart, Myntra and The Body Shop. 

The contest gives people the opportunity to share their cooking talents and  lesser known recipes which have been passed down from generations. 

The best part about the contest is the innovative ways in which the people have prepared the festive delicacies and helping to fuel the festive spirit amongst the core of the target audience! 

From amazing efforts in garnishing the sweet dish to amusing ways of preparations, the whole dessert experience is wholesome in each recipe that is posted using the hashtag #MadhurUtsav. 

This impactful campaign of positive festive messaging coupled with gratification in this lull atmosphere has garnered many sweet dishes and counting.

Madhur Sugar is receiving a good response from people and has received around 500+ festive dishes till now.  So, gear up and prepare your favourite and unique dishes to be a part of this contest.

Your thoughts, please