The film tries to encapsulate the essence of true love, which isn’t always hunky-dory. It takes perseverance and hard work. This film combines the strong insight that love has its different shades and aesthetic frames with subtle product integration, beautifully. It’s the kind of film that touches your heart and makes you want to take a moment and cherish the people you love.
The short digital film showcases how an upset wife keeps leaving notes in her husband’s shirt pocket – and he obliges to her demands. Soon, her notes become their only mode of communication until she discovers his little secret.
Sheetal Seth, Head of Marketing & Digital – ColorPlus says, “With the widest range of colors to choose from at ColorPlus, we wanted to put forth our Color story in an engaging manner. Our insight – love has many colors, but knowing men are bad at expressing themselves we wanted to bring out this softer side in an engaging manner and no better occasion than Valentine’s Day.”
Vivek Bhambhani, Group Creative Director, GREY India says, “The color of love isn’t just red as Valentine’s Day would like us to believe. Love has many shades. A relationship could be bright and cheery one minute, and feeling blue the next. So, we didn’t want to do a typical lovey-dovey film. We wanted to capture the other shades of love – like in the midst of a fight and how, in the end, true love triumphs. Now, the critical element to fixing any relationship issue is communication. And that’s what the little notes dropped in ColorPlus shirt pockets help achieve in this film.”
This digital film has been shared across the brand’s social media channels. A complete 360-degree marketing campaign that includes digital, in-store visual merchandising and outdoor promotion is being executed by ColorPlus.
For over 25 years, ColorPlus has been a brand of choice of office wear for men. It’s known for its innovation and best-in-class quality products.
Watch the film here:
Agency: GREY Group India
Production House: T Junction Media