Love’s in the…well… hair, it seems.
LâOrÃ©al Indiaâs Professional Products Division has launched a nice, smart solidarity campaign called #LoveIsInTheHair to acknowledge the unique relationship between hairdressers and their clients that often goes beyond the salon. Quite the sensitive way to remain the conversations by thinking of and raising a toast of salute and solidarity for your most important users – the professional hair stylists. And, says a message in an end-slate of the Lisa Haydon video L’Oreal’s released, the salon and spa industry employs 63 lakh people in India alone.
Hairstylists play a huge role in making everyone look and feel confident, and more often than not, they become friends and confidantes of their clients. However, the pandemic and ensuing circumstances have significantly affected the community, and this campaign aims to highlight their importance and role in our lives.
Watch Lisa Haydon’s apparently shot-at-home but from-the-heart-video:
The campaign salutes the hairstylist community by sharing heart-warming messages between them and their clients. Via open letters, celebrated hairdressers like Ambika Pillai, Jawed Habib, Sumit Israni, Kanta Motwani, Vipul Chudasama, Loic Chapoix, Rohan Jagtap, Akshata Honawar Â and many others, along with celebrities such as Lisa Haydon, Sophie Choudry, MalavikaÂ Mohanan and Â Rohit Bal share their appreciation and support for each other and their relationship built over years. The campaign is intended for consumers and hairstylists across India to join in and show solidarity with the community.
Launching the campaign, actress and model Lisa Haydon said, âGreat hair plays a big part when being in front of the camera. For me hair has always been a way to express myself, to make me feel confident, beautiful and strong. Having a great hairstylist, not just one who is great at their job, but someone who is easy to work with, interprets a vision effortlessly, someone you can get along with when on a film set for months, someone who gets it, is very important. The relationships built with the hairstylists Iâve worked with over the yearsâ¦you know who you areâ¦are cherished ones. They are lifelong friendships.â
D P Sharma, Director, Professional Products Division at LOreal, said, âHairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. It is often more than just a haircut or colour service; it turns into friendship and family.
âThe campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community. We are also drawing upon our own wide LâOrÃ©al customer universe, across our signature brands, to spread the love. With more than 110 years of professional beauty heritage, L’OrÃ©al is committed to serving as a partner and advocate for the industry.â
The campaign starts with celebrities and celebrated hairdressers sharing notes of love with each other and moves on to inviting consumers to share their appreciation and support for their hairdressers too.
This initiative is in addition to a multitude of virtual trainings and up-skilling that LâOrÃ©al has provided to salons during the lockdown. They have also supported their partner salons to prepare for reopening through a comprehensive âBack to Businessâ safety guidelines and measures guide.