Lavazza launches new training centre in Mumbai

image-Lavazza launches new training centre in Mumbai MediabriefLavazza India has announced the launch of its second Training Center in Andheri East, Mumbai. Spread across 600 sq. ft., this one-of-its-kind Training Center in Mumbai, the second in India, will provide training and information on the Italian coffee culture to baristas and aspiring professionals. It will also provide training on the perfect coffee preparation, according to Italian tradition.

The Training Center will showcase the art of preparing coffee, in order to preserve the excellence of the product both at the moment of preparation and consumption: at home or away from home. It will also offer coffee workshops and modules alongside sessions for baristas, bartenders and professionals. As training is extremely important for every aspiring and seasoned barista, the Training Center has world-class facilities, equipment, and instructors required to train baristas at the highest level.

The Training Center will also organize & provide courses on coffee tasting, coffee cultivation and processing, espresso preparation, cappuccino, latte art, and coffee design.

Announcing the opening the of the Training Center in the city, Jai Ganesh Ramnath, MD Lavazza India, declared: We have been in India for a decade, as part of 125-year family-owned business history, we have introduced state-of-the-art innovations, which help deliver superior quality and taste in every cup of coffee. With the boom of coffee culture among the youth in India, it is the right time for a brand like Lavazza – which invests a lot in coffee education, both with consumers and influencers – to open another Training Center in India. The training center in Mumbai will mark another milestone in Lavazza’s journey in the country and will further strengthen the foothold of Lavazza in India. 

Evolved from the Coffee Research and Study Center and founded in 1979, today the Center’s two units — Coffee Design, with its recipes, and the Espresso School, with its courses — have converged to create a place where the passion for coffee meets the tradition, with a flair for experimentation and innovation. With 8 branches in Italy and more than 50 Centers all over the world, the Lavazza Training Center is the largest coffee school in Italy and internationally.

The Lavazza Training Center 

Lavazza was the first company, back in 1979, to create an institution entirely devoted to training, a proper school of coffee that spread, first in Europe and later worldwide, until now it has over 50 locations on five continents where about 30,000 people receive training every year. For 40 years, the Lavazza Training Center has perfected the training process, spreading the culture of coffee and educating for taste, working alongside professionals, testing new formulas and encouraging the consumers to demand increasingly high quality in their espresso.

It is nothing less than a university of coffee, with a complete curriculum, capable of providing in-depth, detailed knowledge: from the plant to the cup, covering botanical aspects, production processes, equipment for making espresso and methods of preparation. 

For every type of target – baristas, sales force, distributors, new hires, consumers, journalists, opinion leaders and anyone who simply loves coffee – the structure can offer specific courses, organized to respond to the different needs and interests of instruction. Always focused on innovation and creativity, the Training Center also benefits from the enormous background of knowledge and skill that only a brand like Lavazza, with over 120 years of experience in coffee, can claim.

Lavazza and it’s Training Center have given some of the greatest and most acclaimed chefs of international renown the opportunity to apply their creativity to coffee, exploring innovative and previously unimagined forms and consistencies for the product.

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