India’s youngest Tamil General Entertainment Channel, COLORS Tamil, has announced that the upcoming Tamil version of the famous game show Who Wants To Be A Millionaire will be an all-women edition titled Kodeeswari. The show will be hosted by Tamil Cinema superstar Radikaa Sarathkumar, who will see only women on the Hot Seat.
To participate in Kodeeswari
- Tune in to COLORS Tamil every night at 8 PM from October 28th (Monday) to November 3rd (Sunday). Each question will be active for 24-hours. Just one right answer from these seven questions could help one get a chance to participate in the show.
How to send entries to Kodeeswari
- SMS KOD <space><optionA/B/C/D><space><Age> to 509093 OR
- IVR – OPTION A – 505688201 OPTION B – 505688202OPTION C – 505688203 OPTION D – 505688204 OR
- Voot app or Voot website: Download the Voot app or visit the Voot website Answer a simple question and get a chance to participate in Kodeeswari
Ravish Kumar, Head – Regional Entertainment, Viacom18, said, “Women have always put the dreams of their loved ones ahead of their own. Kodeeswari is a tribute to the unconditional love and selfless sacrifice made by millions of women every day…
“It is a show that believes in giving back, in resurrecting modest ambitions, in giving dreams an opportunity to come true. Because hearts that beat for others should never skip a beat for themselves,” he added.
Commenting on the launch of ‘Kodeeswari’, Anup Chandrasekharan, Business Head – COLORS Tamil, said: “At COLORS Tamil, we have always identified the pulse of the audience and presented to them offerings that are unique and coming of age. Shows like Enga Veetu Mapillai, Dance Vs. Dance, Singing Stars in the non-fiction space have generated tremendous buzz for the channel and we hope to maintain the same with our latest endeavour, Kodeeswari.
“As we begin our audition process, we urge all inspired and educated women of Tamil Nadu to participate in this once in a lifetime opportunity to take the Hot Seat with none other than Radikaa Sarathkumar. We thank Radikaa for joining hands with us in this incredible journey,” Chandrasekharan added.
Radikaa Sarathkumar, who will host Kodeeswari, said, “Women are an important part of human society, acting as the binding force. Amidst the cacophony to empower women – which has become a cliché across geographies and communities — I think, the need to simply acknowledge her for who she is and what she stands for, has been lost. Kodeeswari shall be a platform where every contestant on the Hot Seat shall be celebrated for who she is and her journey amidst all her personal challenges.”