Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share.
Titled “Doorways to Memories,” the :30 spot commemorates the quintessential family tradition of marking a child’s height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.
Felipe Riera Michelotti, Vice President of Marketing, Kinder®, North America, said, “For generations, Kinder Joy has helped turn little moments into magical memories. These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children.”
The new ad campaign also includes a :15 spot, lengthier :45 spot on YOUTUBE and the brand website, and digital and social content across Facebook, Instagram and YOUTUBE. All ad spots are created, concepted and edited by creative agency Publicis, with Mindshare on media and Golin managing public relations and social media.