After two consecutive years of astounding success, Dabur Amla Aloe Vera ‘What Women Want’, hosted by the Begum of Bollywood – Kareena Kapoor Khan, is back with the launch of its third season.
The show is set to go live exclusively on Mirchi’s YouTube channel – Filmy Mirchi as well as their radio channel, on 26th November at 1PM. Popular for breaking women-centric stereotypes and opening dialogues for unconventional topics, this season will feature a distinguishing line-up of India’s favorite Bollywood stars like Varun Dhawan, Kiara Advani and Ananya Pandey, among several others.
With a plethora of offerings, Mirchi has always aimed to bring unlimited music and entertainment to its discerning consumers across platforms of consumption. In line with that ethos, one of its marquee shows, What Women Want, features an honest, insightful, fun and candid conversation between great personalities and the unabashed Kareena Kapoor Khan.
Known for its path-breaking content, inspirational yet often shied-away-from discussions, and some tongue-in-cheek banter, this season is here to set new benchmarks. And what’s more, the segment named after its host, Bebology – in partnership with Bumble, flips the switch, and gives the guests a chance to ask Kareena a question.
Kareena Kapoor Khan, Actor, said, “I am overwhelmed by the response that ‘What Women Want’ has received over the last two years. It has been quite a journey – busting myths, breaking norms and challenging female stereotypes.”
“This year, with the new normal, I am extremely intrigued to find out what today’s women truly want. I think this season, housed by Filmy Mirchi, is going to unearth some very interesting, compelling and fiery perspectives and thoughts from men and women alike, and I am really excited for it,” Kareena said.
Preeti Nihalani, Chief Revenue Officer, Mirchi, said, “With an aim to entertain our consumers with exclusive content across platforms and formats, we launched the show, which grew to become one of India’s biggest digital celebrity shows with over 95 million views and more than 800 million impressions. We are happy to continue this journey in a digital-first avatar on Filmy Mirchi, with multi-media amplification.”
“After a successful association with Dabur Amla Aloe Vera for the first two seasons, we are glad to continue this relationship for the third season as well. The third season is set to be a lot more hot, fun and engrossing providing perfect content marketing opportunity for the show sponsors,” Nihalani added.