‘You’re doing okay, Mum!’ says this brilliant Mother’s Day film from Johnson’s

Sweet, this new digital video highlighting the joys and journeys of motherhood amidst uncertain times, from baby care brand JOHNSON’S. And we loved the conversations between the little ones and their mums. Loved how it ends too… the sweet little angels give Mums across the world a thumbs up with You’re doing okay, Mom!

One of the best Mother’s Day campaigns, this one — beautifully written, exquisitely short and edited. It’s a lovely message to mothers across the country on Mother’s Day — Mum always does her best for her baby and her family.

The video above , showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook and Instagram.

Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India, said, “We at Johnson’s have been proud partners to generations of mothers and understand that in current circumstances, they may feel uncertain and anxious about giving the best to their baby. On the occasion of Mother’s Day, we are championing mums everywhere through this video, highlighting the strength of their bond with their baby, and are assuring them with confidence that they are doing okay.”

Hmm. Don’t know if mothers ever need reassurance about whether they’re giving their best to their infants and babies. But pre-teeners and adoloscents? Now that’s another kettle of fish, entirely!

We think this film’s one of the truly memorable ones this Mother’s Day. Wish we had the agency credits too; this is brilliant work.

Your thoughts, please