In line with the Government’s appeal to maintain social distance to counter the spread of COVID-19, JK Tyre & Industries recently introduced a unique social media campaign #DistanceOKPlease to educate people about the importance of staying at home.
Based on the popular Truck Shayari concept, the campaign appeals to the citizens with witty popular slogans that are often seen on commercial vehicles in India. The campaign went live on March 29, 2020, across owned social media platforms of JK Tyre (Facebook; Twitter, Instagram) with a focused outreach through Facebook.
Stemming from the necessity of creating mass awareness on social distancing, the company adopted a clutter-breaking and light-hearted communique through this campaign for a sustained and impactful outreach amidst the sombre environment. It brings colorful and illustrative messages on the need to stay at home during the lockdown period, such as, “Phir Milenge, Tab Tak, Door Rahenge, Safe Rahenge” and “Jiyo Aur Jeene Do, Par Bahar Na Jaane Do”.
Commenting on the occasion, Srinivasu Allaphan, Director – Sales & Marketing at JK Tyre & Industries Ltd. said, “It is an unprecedented and highly sensitive time for all of us, which demands us to come together – online to face this problem. It is crucial for brands to take ownership and leverage existing resources to inform the public and increase visibility and influence at the community level. We are making every attempt to raise consciousness about the precautionary steps to avoid the spread of COVID-19.”
The Coronavirus pandemic flare-up has affected the lives of billions around the world, causing the entire economy to succumb to the situation, posing problems for organizations around the globe. It is, therefore, an earnest attempt by JK Tyre & Industries to launch this project, promoting positivity and smiles in the hour of need.
Parallel to the social media initiative, the organization has also coordinated regional efforts, through nationwide drives, to educate truck drivers, retailers and other vendors regarding protective steps against the spread of COVID-19.