JDE Peet’s has announced the appointment of Havas Media as its global media agency outside North America to accelerate its digital advertising and marketing programmes. Havas will be responsible for for all media across 54 markets both online (digital) and offline for leading coffee and tea brands including Jacobs, L’OR, Senseo, Tassimo, Ti Ora and Douwe Egberts. The new alliance will be fully operational by January 2021.
Fiona Hughes, CMO of JDE Peet’s, said, “Our brands are our strongest assets and we are proud of our portfolio, which is available in more than 100 countries around the world. Through our brands, we are committed to continuing to build stronger connections with coffee and tea consumers.”
“We are delighted to expand our long-standing relationship with the Havas Media Group by awarding them our global portfolio outside North America.”
“We are convinced by their product suite and commitment to continue to build the tools that we need to enable our scientific data-driven approach to brand building,” Hughes added.
Peter Mears, global CEO of Havas Media Group, said, “We are excited at the opportunity to further deepen our partnership with a global coffee player and steward their growth agenda, leveraging our mx (media experience) operating system to enable the precise, data-led and e-commerce capabilities they seek.”
“Our continued partnership reaffirms how our brand promises to make a meaningful difference to brands, businesses, people is a shared vision between both of our organisations,” Mears added.