InMobi Pulse was listed by Forrester as an Early Stage New Tech platform in its latest guide on consumer intelligence solutions powered by artificial intelligence, New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020.
Getting actionable consumer insights at scale is one of the biggest challenges for marketers today. With access to 620 million unique users in Asia Pacific, InMobi Pulse empowers marketers to understand and identify their ideal customers. InMobi Pulse leverages over 50 mobile-first signals including location and demographics to help brands gather rich consumer intelligence in a privacy-compliant manner.
In their report, Forrester defines these solutions as having capabilities that:
1) cut across data silos
2) speed up data-to-insights
3) deliver insights that power decision making.
Mario Dughi, Senior Digital Transformation Manager at Unilever who has leveraged InMobi Pulse, said, “Today’s consumer learns, evolves and takes action in a way that is too fast for many of us to keep up with, let alone get ahead of. They are ‘always-on’ and have more control than ever before on when, how and with who they engage.
“They seek contextual experiences — meaning their engagement with a brand reflects an understanding of past actions, product usage and a myriad of other factors. Through the application of consumer-focused technologies that are data-driven and mobile intelligent, we created a precise, fully Integrated and agile go-to-market strategy,” Dughi added.
Abhay Singhal, Co-founder and CEO, InMobi Marketing Cloud, said, “Of the 26 providers named by Forrester in this report, we believe InMobi Pulse is the sole mobile-first offering and the only option with a strong focus on the Asia-Pacific region.
“By including InMobi Pulse in its Early Stage category, we maintain that Forrester has validated the platform’s unique strengths and substantiated InMobi’s investment in building intelligent experiences for brands by leveraging its decade-long experience in mobile and AI.
“Brands need to invest in creating memorable experiences for and providing value to consumers at every stage of their buying journey. For us, this recognition by Forrester is further testament that InMobi Pulse helps brands shape insightful strategies built on deep consumer intelligence,” Singhal said.
Vasuta Agarwal, Managing Director, APAC at InMobi, said, “We are currently in an information-saturated environment; Brands have to cut through the clutter and make real-time decisions for which they need valid yet mobile-native, consumer-first intelligence platforms.
“Brands like Lenovo, Reckitt Benckiser, Unilever, Vodafone, Swiggy, Cloud 9 are early adopters, open to experimenting and innovating, and have experienced the power of Pulse while driving brand interventions,” Agarwal added.