IndusInd Bank has announced its new campaign, #harindiankacomeback, to celebrate the resourcefulness and resilience that has seen every Indian through the difficult times, and their passion and professionalism that is visible as today, with the world slowly but surely opening up, people have started heading back to their occupations and jobs. IndusInd Bank, through this campaign, salutes the heroes in every comeback story, and is proud to support many of them through its banking services. The bank’s video campaign, primarily TV-led across English and Hindi general entertainment lifestyle and news channels, will also have a focused presence on digital.
The TVC leverages the metaphor of a comeback to the game by a cricketer after a hiatus and showcases a diverse set of Indians getting back to their work with the resolve to succeed. The film signifies hope and confidence within the framework of sports people emerging from a tunnel into a light, signifying that there is always light at the end of the tunnel .The sporting metaphor is carried throughout the film.
Anil Ramachandran, EVP & Head, Marketing and Retail Unsecured Assets at IndusInd Bank, said, “The new brand campaign is an ode to every Indian staging a comeback. We are proud to have been a part of many successful stories of our customers and salute them as well as every Indian who held their ground amidst the trying times. With this new brand campaign, we focus on fulfilling one’s aspirations with renewed optimism and confidence.
“The campaign underscores our constant commitment to our customers over the years. It throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of, while steadfastly focusing on our core mission of being a partner in every walk of life,” Ramachandran said.