Indiatimes’ driving engagement with wins promise through Times Points’ ElectionKePoints


image-Indiatimes driving engagement with big wins promise - Times Points' ElectionKePoints - mediabrief-1Engagement-driven loyalty program Times Points has unveiled #ElectionKePoints, a campaign that encourages Indian citizens to stay abreast with (2019 General-)election-related news as the country witnesses the largest democratic elections in human history. Readers can visit the Election news section on anytime between 18th April and 23rd May 2019 and earn Times Points by reading articles, watching videos, commenting, sharing and listening to Podcasts and win up to Rs. 6 Lakh in Gift Vouchers.

Any Times of India (TOI) reader can participate in the contest by earning a minimum 20 points on and redeeming these Times Points on the same day against any offer of their choice. 51 winners will be chosen basis the maximum no. of points earned and redeemed on the same day and will get a chance to win prizes worth Rs.6 Lacs.

The user placing the highest number of orders on a particular day would win a Rs.2,500 gift voucher and the next 50 highest redeemers will be awarded Rs. 250 gift vouchers redeemable on PVR, Baskin Robbins, Chaayos, Allen Solly, Louis Philippe, Bata and Levi’s among other top brand outlets.

Nidhi Agarwal, Head – TimesPoints, said, “Our new #ElectionKePoints campaign is aimed at encouraging users to actively seek election-related news as we undergo one of the largest democratic elections in the world. This is our way of encouraging every Indian to stay abreast and continue to educate themselves about a critical national event.”

Times Points’ reward system enables readers to earn 50 points every time they listen to 10 podcasts, comment on 10 articles or share videos 10 times. They win 30 points for reading 30 articles and 20 points for watching 10 videos on These Times Points will allow them to receive discounts on Shopping, Dining, Travel and Entertainment brands like Amazon, BookMyShow, Paytm, Uber, Flipkart, Gaana and Ixigo among others.

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