For the upcoming episode of its recently launched CEO Series, Imarticus Learning, India’s front running professional education firm will have Mr. Amit Jain, Managing Director of L’Oréal India discussing the fascinating world of digital marketing and its evolution based on his illustrious experiences.
The CEO Series features engaging business conversations with industry stalwarts to gain professional insights into a myriad of topics. The hour-long thought leadership session is slated to go live on 23rd October 2020 at 05:00 PM.
A mainstay in the ultra-competitive beauty and wellness sector in India, a large chunk of L’Oréal India’s success can be attributed to Amit’s wisdom and innate ability to leverage the marketing to its fullest extent. The deep-dive session will explore the behind-the-scenes efforts that drove L’Oréal’s growth and evolution as a brand across the country under his able guidance.
Furthermore, it will also shed light on how embracing digital marketing and cutting-edge technology aided L’Oréal’s resistance to negative fallout during the pandemic, the pivotal role of technology in modern marketing practices, and how to leverage digital marketing to ensure growth and business continuity.
The insightful session will offer guidance to aspiring digital marketing professionals on how they can excel in their field given the current and predicted marketing trends and forge a rewarding career in the process. The key topics of discussion will include the following.
- The evolution of L’Oréal India – Traditional to Phygital to Digital Marketing
- Leadership across generations – The stability behind L’Oréal’s success
- The future of Marketing and Branding in the digital age – Emerging trends and key global markets
- The role of technology in brand and consumer engagement
- How L’Oréal India adopted technology to evolve and remain profitable during the pandemic
- How L&D can prepare employees for the era of Digital and AI-based marketing
- The individual skills required to become a successful professional in the field – The present and future
Nikhil Barshikar, Founder of Imarticus Learning, said, “Digital marketing has become fundamental to the growth and progress of a business. The upcoming episode of the CEO Series will delve into insightful discussions surrounding digital marketing in the age of technology.
“We are pleased to have Mr. Amit Jain, widely regarded as one of the most forward-thinking and adept marketing gurus in Asia, as a guest on our show. His valuable perceptions will provide an interesting perspective to professionals in the industry,” Barshikar said.
The 2nd episode of the CEO Series is ideal for L&D Managers, entrepreneurs of small and medium enterprises, CMOs, aspiring digital marketing professionals, and those interested in joining Imarticus Learning’s Digital Marketing Prodegree, a state-of-the-art Digital Marketing course created by Imarticus and DIGITAS.