ICICI Lombard launches a new digital campaign #SochoMan

image-ICICI Lombard launches a new digital campaign #SochoMan MediabriefWith an objective to communicate the real-world benefits of buying an ICICI Lombard Motor Insurance vis-a-vis competitors in an exciting, evocative and easy-to-understand manner, the brand released a digital video, titled #SochoMan.

The films highlight the protagonist who is overly protective about his vehicle and takes steps to ensure it remains in the best possible form and expresses shock when sudden incidences in his daily life affect his vehicle. The campaign establishes ICICI Lombard as the right Insurance solution partner building on the brand’s existing legacy of a trusted solutions provider. The idea was to simply cover each feature under the Motor Insurance available at ICICI Lombard such as Acts of God, Man-made calamities and Own damage.

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