We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year, and are hoping for some brilliant insights this year as well. The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds: Partho Dasgupta, CEO, BARC India
The International Advertising Association’s (IAA) Retrospect & Prospects is one of the most important events focused on the field of Marketing & Communication. This 45-minute review of the highs and lows of the MarCom world presents an overview of the year gone by, and also does crystal-ball gazing at the future trends and what to expect in the ever-changing world of consumer demand.
The Indian Chapter of this year’s review will be presented by Neil George, MD for Nivea-India, Bangladesh, Sri Lanka, Nepal and Bhutan, on 27th June 2019 in Mumbai.
The event primarily focuses on senior marketing-oriented specialists who are at the top of their game. George will address a room full of MarCom professionals, who will attend by invite only.
Says Partho Dasgupta, CEO, BARC India, “This program has done really well for the IAA. We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year, and are hoping for some brilliant insights this year as well.
“The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds.”
Neil is a member of the Leadership Team for the Near East region for Beiersdorf. Beiersdorf is a 7 billion DAX 30 corporation and the owner of brands like Nivea, Nivea Men, Eucerin, La Prairie and Labello.
The Near East group manages a cluster of 94 countries across Eastern Europe, Middle East/Africa and South Asia (including India & Pakistan). George is an alumnus of the London Business School and is a visiting faculty at various business schools in Asia.
He recently published his and the world’s first brand management comic, Building the Perfect Beast – What Really Happens in Brand Management, which was published by Harper Collins.