India’s top destination for Bollywood Blockbusters – Star Gold has registered a new TV viewership record. The channel ended the year 2019 on a high note with a World TV Premiere of the family comedy, Housefull 4. Riding on its record box-office success and heavy digital promotions, the Akshay Kumar starrer got the highest viewership ratings for the year when it premiered on Star Gold.
The channel achieved a massive reach of 57 million and 15.5 million impressions, making the madcap multi starrer Housefull 4 TV’s biggest premiere of 2019 across Hindi Movies or GEC channel. Set in modern-day London, Housefull 4 is the story of Harry, Max and Roy, three brothers who are in fact the reincarnations of members of a royal household from 1419 Sitamgargh in India. Akshay Kumar, Bobby Deol and Riteish Deshmukh played the three lead roles.
Thrilled at the TV success, Producer Sajid Nadiadwala commented, “Housefull 4 has been a dream come true, first with its box office success and now with a record-breaking premiere on Star Gold”.
Actor Akshay Kumar said “Housefull as a franchise has always been loved but this is unbelievable. I want to thank all the fans for making Housefull 4 such a big blockbuster on Star Gold.”
“We are delighted to see the love and appreciation that Housefull 4 has received on its world television premiere. The success of this premiere has also validated our content strategy to back family friendly entertainment that can reach out and touch everyone”, signs off a Star India Spokesperson.