HONOR launches new series of smartphones, laptop, prefers ZEE5 as OTT advertising platform

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ZEE5, the Entertainment Super App of India, continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the country in the most targeted and effective manner.

The newest one to join the bandwagon and choose ZEE5 as one of its preferred OTT advertising platform is HONOR, a global leading tech brand for the youth.

HONOR India, with the collaboration with ZEE5, aims at educating Indian consumes about its latest smartphones – HONOR 9A and HONOR 9S and at the same time, reach out to people looking for an enhanced smartphone experience, at a pocket friendly price.

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As part of its stated 1+8+N strategy, HONOR introduced its affordable smartphone range –
HONOR 9A and HONOR 9S in under INR 10K segment, along with the brand’s first laptop for the market – HONOR MagicBook 15, featuring India’s first laptop with 3 breakthrough innovations – Pop-up Webcam, 2-in-1 Fingerprint Power Button and 65W Type-C Compact multi-device fast charging, at a price of under INR 50K range, and powered with Microsoft Windows 10 Home, AMD Ryzen™ 5 3500U and RadeonTM Vega 8 Graphics processor.

The latest offerings are a testimony to HONOR’s commitment of bringing innovative and progressive products for Indian consumers, while meeting the varied requirements of the users.

With a surge in viewership post lockdown, ZEE5 has fast tracked its vision of democratising access to bespoke content and enhanced user experience through various initiatives to keep India entertained 24×7.

HONOR’s latest launches align with this vision as it aims to offer the latest offerings to a larger base of consumers without them having to compromise on technology and quality.

ZEE5, India’s ConTech OTT platform is built at the intersection of cutting-edge technology and bespoke premium entertainment content.

With state-of-the-art AdTech capabilities at helm with ZEE5 Ads, the platform aims to enable advertisers with power of choice, astute audience segmentation and all of this in a brand safe environment.

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