Homefoodi, India’s 1st Mobile App for Home Food made by Home Chefs recently launched its TVC as part of its new campaign – “Har Master Chef Ek Home Chef Se hi Toh Sikhta Hai”. The TVC brilliantly weaves the role that is played by a Mother in shaping the journey of every MasterChef. The TVC beautifully establishes the Stature of a Home Chef.
The TVC is a Timeless Masterpiece and evokes Nostalgia for Home Food made by Mothers; it’s memorable and relatable and delectably communicates the Brand Values of a Mother. The Ad is a tribute to every woman, every mother, unfolding a promising opportunity for every Home Chef to share their love for Cooking and Serving.
The Co-founder and Director of Homefoodi, Dr. Mona Dahiya who is a globally acclaimed practicing IVF Specialist. She quoted “Home chefs have a long history of patronizing age-old recipes and cuisines from generations. Most of these Chefs have carried forward recipes passed to them by their Mothers and Grandmothers over the ages. These culinary entrepreneurs are enthusiastic and eager to not just cook but also share their creativity with individuals who aspire to be a Master Chef One Day because ‘Har MasterChef ke pechey Ek Ma ka Haath Hota Hai’.”
The latest TVC has been crafted by OTB Strategy, an integrated advertising agency providing holistic and relevant brand engagement under one roof. OTB Strategy, a renowned Advertising agency comprising of a team of experts with decades of experience across a wide spectrum of Marketing and Communications, Advertising, Social Media, FMCG, Durables, Mobility, IT, Consultancy, Banking, and not-for-profit Sectors.
Abhishek Sharma, Head-Brand & Strategy, OTB Strategy also stated “Our aim was to bring out a True and compelling Story that everyone can relate to and really delighted that the TVC is a true endorsement for every Home Chef. Every Successful Chef humbly acknowledges that their initial training happened at their Home and the TVC establishes the fact that “Har MasterChef Ki Secret Recipe Uski Ma Ki Hi Hoti Hai”.
After extensive research and discussion with famous Chefs in India, Homefoodi came up with the current TVC to acknowledge Home chefs’ love for making food and their role in teaching aspiring Chefs to become MasterChef’s. This campaign unites Home Chefs with Food Lovers to celebrate the Food Culture of India. Homefoodi Mobile APP now has over 150 Home Chefs in Noida.