Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter – October to December.
The e-book guides marketers in leveraging word of mouth marketing this holiday season for their campaigns to maximize awareness, engagement, and trust at a time when the marketing world is ablaze with product launches and promotions, seasonal festive offers, and deals. This approach is proven to act as a sweetener to the deals that are already being flashed. And the real deal is a trusted deal.
The key steps towards building an interesting holiday campaign include:
- Getting the right technology
- Planning campaigns and selecting the right platforms
- Select the nano-influencers
- Buckets around which campaigns should be built.
- Measuring and optimizing.
The e-book highlights the importance of using nano-influencer and brand advocates as the channel for building trusted reach. Not everything can be sold by celebrities and actors and brands end up missing the countless nano-influencers who aren’t actors, rock stars, who have thousands of loyal followers and may not be a target of hate mails and messages. It’s time to think beyond celebrity endorsements and get into building your brands’ loyal believers.
Speaking on the e-book, Ajit Narayan, CMO & Program Head, Socxo, “Brand advocacy has huge potential, provided its used strategically. It goes beyond celebrities’ internet or otherwise and focuses on leveraging the brand’s believers. The key to people who actually have a stake in the brand and business.
Employees, Customers, Partners, and Fans. It’s time for brands to shift their thinking and efforts towards the Mango man (Aam aadmi.) The common man as a network is far more powerful than any celebrity alone.”
“It is an untapped tool by marketers and holds strong potential in building campaigns, especially during the festive season. With the current quarter being all about festivals and holidays, we conducted this research on how nano-influencers can be capitalized and used smartly. The e-book is designed as the guide on how to think and execute content marketing initiatives and campaigns around nano-influencers”, he further added.
Socxo is a SaaS and mobile-based Brand Advocacy Marketing platform, based in Singapore, Bangalore, and Kochi.