The ‘Himalayan Spiti Escape’, organized by Mahindra Adventure in association with Bridgestone Tyres, Valvoline, KingCamp and Nova eyewear, successfully concluded in September 2019. The picturesque expedition culminated in Chandigarh and focussed on the Lahul-Spiti region of the Himalayas.
Himalayan Spiti Escape: Course and convoy
10 days, 27 vehicles
Over the course of 10 days, a convoy of 27 Mahindra 4X4 SUVs with over 55 expedition crew members explored the scenic route from Chandigarh to Sangla Valley, Tabo and Kaza before returning to Chandigarh via Manali. The convoy started off from Chandigarh to Narkanda, a 1,600kms drive through treacherous terrain.
The following day, the participants traveled to Sangla, driving through scenic hilly terrain and a mesmerizing view of apple orchards. The drive to Tabo village had no proper roads, allowing the Mahindra SUVs to demonstrate their tough and rugged DNA, steering their way through this difficult terrain.
After Tabo, the convoy navigated to Kaza to spend two nights and soak in the spirit of off-roading. The first night was solely for relaxation after the drive from Tabo. The second day was a masterclass in river fording and an off-road climb to Key Monestary in Komic village, located 14,000 ft above sea level.
Other highlights included the visit to the highest post office in the world located at Hikkim and India’s last village Chitkul. The convoy traveled the boulder strewn roads to catch a glimpse of the beautiful Chandrataal lake as the 4*4s from the Mahindra stable steered their way through the challenging terrain of the Rohtang pass on their way to Manali.
Truly an adventure to remember for all the participants.
Mahindra Adventure: Unique marketing concept
Mahindra Adventure is a unique marketing concept that is experiential in nature, and trains Mahindra SUV buyers too, thereby adding value to their driving experience and joy.
It has been created to showcase the tough and rugged DNA of Mahindra vehicles. It functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner. Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.
The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (10 days), TriNation Escape (11 days), One lap of Iran (9 days), Himalayan Spiti Escape (10 days), The Snow Escape (7 days).
Mahindra Adventure Off-road Training Academy
Located at Igatpuri on a 28-acre facility, this is India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. This has been set up to leverage the brand’s off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.