Hershey India Pvt Ltd — a part of global snacking giant and the largest producer of quality chocolates in North America, The Hershey Company — has awarded its communications assignment to Adfactors PR, India’s largest public relations firm, and India’s most awarded so far in 2018 with a tally of 47 awards.
The assignment follows a multi-agency pitch process.
Herjit Bhalla, Managing Director, Hershey India, said, “We are delighted to get Adfactors PR on board as our communications partner. We are confident that Adfactors’ strong capabilities will help us shape opinion amongst our consumers and key stakeholders. We look forward to Adfactors being a strategic partner in driving our business goals.”
Adfactors PR Co-founder and Managing Director, Madan Bahal, said, “We are thrilled and honoured to be selected as the communications partner for Hershey India. Our team is determined to drive a positive impact through compelling PR campaigns for the company and its brands.”
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery company known worldwide for its products like chocolates, sweets, mints, and other snacks. Hershey has approximately 17,000 employees around the world, and approximately 80 brands that drive more than $7.5 billion in annual revenues. Some of its iconic brands are Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, and Ice Breakers. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks.