Hershey India has partnered with delivery apps Swiggy and Dunzo to launch their online Hershey Happiness Store on the online delivery apps. Shoppers can now choose from a wide range of Hershey products which Swiggy and Dunzo will deliver to the shopper’s doorstep — in New Delhi NCR, Bengaluru, Mumbai and Hyderabad through Swiggy, and in Bangalore and Hyderabad through Dunzo. More locations are likely to be added over the next few months.
Speaking on these partnerships, Herjit Bhalla, Managing Director, Hershey India, said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our loved brands to our consumers. We are happy to have partnered with both Swiggy and Dunzo to bring the goodness of the Hershey range of products to our consumer’s doorstep, in a safe and convenient way.”
The Hershey Happiness Store addresses the challenges faced by shoppers due to the current lockdown. Families are increasingly cooking delightful snacks at home with Hershey’s products and the online store is an additional avenue for consumers to access Hershey’s loved products, in addition to existing retail stores and e-commerce platforms.