Hero U-17 Women’s Championship Campaign #GroundsKnowNoGender from Star Sports

image-Hero U-17 Women’s Championship Campaign MediabriefThe Hero U-17 Women’s Championship 2019, organized by Football Sports Development Limited will get underway from Monday, November 11, 2019, in Kalyani, West Bengal. The tournament was announced earlier this year by FSDL Chairperson Nita Mukesh Ambani while addressing the Indian Super League (ISL) club owners’ meet, which was also attended by the All India Football Federation (AIFF) President Praful Patel.

Aimed at helping India select its players for the 2020 FIFA U-17 Women’s World Cup, to be held in the country, the 7-day tournament will have 4 teams competing against each other. The four-teams – Panthers, Tigresses, Lionesses, and Cheetahs, will face each other once in a round-robin format.

A total of 73 players will be pitted against each other as part of the 4 teams, with each team having a 5-member support staff consisting of a Head Coach, Asst Coach, GK Coach, Physio, and Team Manager. Coached by India’s national U-19 women’s team coach, Alex Ambrose, the Lionesses will certainly pose a threat to the other teams along with a great learning experience.

However, basis sheer prowess on paper, Cheetahs are expected to be boosted by Indian football legend and Arjuna Awardee, Oinam Bembem Devi. There will be no lack of experience and expertise as Tigresses and Panthers will be coached by former U-14 women’s team coach Priya and former India national team member Subhash Chakraborty. Organized under the aegis of the All India Football Federation, the tournament final will be played between the top 2 sides on Sunday, November 17, in Kalyani.

Football Sports Development Limited (FSDL) along with Star Sports, India’s leading sports broadcaster has also launched the campaign #GroundsKnowNoGender for the tournament. The campaign for Hero U-17 Women’s Championship looks to build interest in women’s football in the country as a build-up to the 2020 FIFA U-17 Women’s World Cup scheduled in India. The new TVC on Hero U17 women’s football championship #GroundsKnowNoGender conceptualized by the in-house Star Sports creative team celebrates the talent of young Indian girls who have an interest and passion for football.

The tournament will be aired in 6 languages (English, Hindi, Bangla, Tamil, Telugu, and Kannada) across the Star Sports Network, and streamed on Hotstar and Jio TV.

The four teams will play six league stage games (11th, 13th, and 15th November at 5 PM and 7:30 PM IST) in the HERO U-17 Championship followed by the final on 17th November 2019.

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