Hero Indian Super League 2019-20 doubles opening game viewership as 34mn* tune in 2X growth on TV and Hotstar

image Hero ISL 2019 has a blockbuster opening for Game One on StarSports - TV and Digital- MediaBriefIndia’s premier football league – Hero Indian Super League (ISL) Season 6, had a blockbuster opening both, on-ground in Kochi on October 20th , 2019, and in terms of viewership for the opening game which 34 million viewers flocked to watch.

The opener between arch rivals Kerala Blasters FC and ATK registered 1.2 TVR and 96%** growth in TV ratings among M15+AB Urban, and an impressive 97% viewership growth on Hotstar over last season.

The two teams have a long history and have met previously in two finals – 2014 and 2016 – both of which were won by ATK. Kochi’s Jawaharlal Nehru Stadium was a sea of yellow and the home side gave its fans a lot to celebrate by winning the highly contested game 2-1 and setting a standard for the ongoing season.

The fans also witnessed high octane performances by Bollywood Superstars Tiger Shroff and Disha Patani who grooved to their superhit tracks and joined in the celebrations.

There has been a consistent rise in the fan following for Indian football in the country and the Hero ISL, the premier football league of India, has been at the heart of this revolution getting bigger and better with each passing year.

A seven-month wait ended with the highly anticipated season opener that had fans glued to their TV and mobile screens for the broadcast in 7 languages, and on 20 channels.

This season with the inclusion of the two new teams, Hyderabad FC and Odisha FC, the Hero ISL will see more diverse fan cultures and an increase in the footprint of Indian football across new frontiers.

Opening with a flying start, the Hero Indian Super League is expected to be bigger and better than before, with more audiences expected to tune-in to catch their favourite team battle for the championship and the coveted AFC Champions League play-offs spot.

Fans can catch all the football action of the Hero Indian Super League Season 6 on the Star Sports Network, Hotstar and Jio TV.

  • Since 2015
  • **  Source: BARC preView, Fig. are TV + OOH, Only Match Telecast Hours considered
  • ** For the growth vs last year, comparison has been done with Star Channels on TV versus TV+OOH of this year
  • ISL Channel Bouquet in 2019-20 – SS1 Hindi (SD,HD), SS1 (SD, HD), SS2 (SD, HD), Star Gold (SD,HD), SS1 Tamil, SS1 Telugu, SS1 Kannada, SS1 Bangla, Suvarna Plus, Vijay Super, Maa Gold, Jalsha Movies (SD,HD), Asianet Plus, Asianet Movies) + North East Live

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