Recreating the magic of south Indian music exclusively for its users, Helo, India’s leading regional social media platform, is hosting a first-of-its-kind digital music concert in partnership with Noise & Grains. As a part of the concert, 12 leading artists from Tamil, Telugu, Malayalam and Kannada music industry will be performing live through their official Helo accounts over a period of nine days.
Helo users will be able sing along, interact and even get exclusive insights from their favourite megastars including Anirudh Ravichander, GV Prakash, Shashaa Tripati, Ramya Nambessan, Thaman S, Mano, Geetha Madhuri, Sarvana Bhargavi, KS Harishankar, Ahaana Krishna, Ananya Bhat, and Chandan Shetty during their live sessions. In the series of first time ever – the award-winning playback singer Mano (Nagoor Babu) will make his debut on social media starting with Helo, and all sessions will have a popular host for every language who will reveal interesting facts and trivia about the singers.
Fans can subscribe to the scheduled live sessions of their favourite performers on #HeloLivePeMilo in-app page. Some of the renowned host during these sessions will be Diya Menon and Rajeshwari Prasad will engage with the musicians highlighting their achievements in the past and ask them questions shared by users.
Helo has emerged as platform that facilitates the biggest celebrity interactions, thus, bringing fans closer to their favourite celebrities. All Helo uses can embark on this musical journey starting 14th through 22nd May every day from 6 PM onwards. The initiative is an extension of Helo’s marquee in-app property #HeloLivePeMilo that offers exclusive content to users across languages to watch and interact with their favourite stars during a live session.
Commenting on the initiative, Chhandita Nambiar, Head of Entertainment, Helo said: “It’s a constant endeavour to bring our users the best of professionally generated and exclusive content. This partnership is yet another step in that direction. While everyone is staying at home safely, we aim to uplift the mood of our users through this extravagant musical experience. Our users will now just be able to groove to the tunes of some of the most revered musicians but will also have a chance to interact with them through live chat”
Awarding-winning Kannad musician, Mano (Nagoor Babu) said, “Performing online, especially on a social media platform, is a very new thing for me. Noise & Grains is one of the leading live music brands widely followed by the South Indian audience. I believe, with their partnership with Helo which has a vast and diverse audience will make it a perfect platform for us to reach out to our fans at this time. I would like to thank all the Helo users for staying indoors and hope they have a great musical experience with us.”
India’s south has been the home to some of the country’s most renowned musical maestros. Over the years a number of musicians from the region have received global recognition. After hosting some of the most successful music festivals like Bollywood Music Festival, Crossblade, Helo will now be hosting Noise & Grains on the platform. In the current situation of countrywide lockdown, Helo continues to make effort of positively impacting users through innovative ideas.