Hashtag Orange enables The Moms Co. to accelerate business growth in India


The insights-driven digital solutions being offered by Hashtag Orange  to  The Moms Co., a baby and mother care e-commerce brand headquartered out of Gurgaon, has helped the latter grow its business significantly in India.

Owing to Hashtag Orange’s innovative digital solutions, The Moms Co.’s Google ROI has improved by 100% over the last one year. Further, Facebook revenue for the brand has grown by 350% in the same period with an 80% improvement in ROI

The company has also expanded in new categories including solutions for Pigmentation, Damaged Hair, Dark Circles and Acne among others in 2019.

The Moms Co.’s online audience has been extremely receptive to the digital communication and creatives from the brand which has led to increased footfall and online engagement growth for the brand in 2019. Hashtag Orange was mandated with paid media marketing and creatives led engagement for the brand and the agency successfully generated & sustained unprecedented awareness, engagement and brand recall for the company in the market.


Speaking on the achievement, Malika Sadani, Founder & CEO of The Moms Co., said, “As we continue to expand our product portfolio and offerings in India, 2019 has proven to be a pivotal year in our journey. Owing to our terrific value proposition, exceptional digital marketing, and innovative creative engagement, we have had incredible revenue growth so far. We will continue to gain momentum in 2020 as we continue our stride towards being a fast-growing 100cr digitally native FMCG.”

Image-Saurabh Kapoor_CEO & co-founder of Hashtag Orange-MediaBrief Saurabh Kapoor, CEO & co-founder of Hashtag Orange, said, “Hashtag Orange is an ‘insight’ driven digital solutions agency that believes in tailored solutions for the myriad needs of clients.

“The Moms Co. has a very well-defined audience group and we employed focused marketing and creative tools to best engage with the target group. Our strategy is always ‘insight’ driven and the spectacular growth for The Moms Co. in 2019 is a testament to our expertise in the domain,” Kapoor said.

Image-Rajat Khullar_Director – Media & Business at Hashtag OrangeRajat Khullar, Director – Media & Business at Hashtag Orange, said, “Hashtag Orange has a strong and seasoned media team that understands & assesses business requirements of our clientele and delivers customized solutions according to the same. Our efforts have been extremely effective for The Moms Co. and our strategy has ensured optimum engagement & brand recall for the company in the market.”

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