As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared passion for motorcycles, adventure and everything in between. Building on our approach to transform owners into brand ambassadors, #FreedomStoriesIndia is Harley-Davidson® India’s initiative to celebrate those who share a deep-rooted relationship with not just the brand, but also the open road. The brand, through this innovative campaign aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders.
The first leg of the initiative comprises of 8 episodes featuring seven prominent flag bearers – the first appointed Regional Directors of the Harley Owners Group® community – who have been dedicatedly invested in building the H.O.G.® community in the country, never backing away from encouraging and inspiring the new wave of riders through their journeys and philosophies. The first episode went live across our social media channels on the 21st of February, showcasing the relationship shared by the riders with their freedom machines and the bond within. While the riders narrated tales of a lifetime, the audience appreciated each new episode that delved deeper into their stories, with an overwhelming enthusiasm. #FreedomStoriesIndia perfectly emphasises the Harley-Davidson® way of life, enhancing the sense of togetherness in our riding community.
In totality, the campaign reached over 12,00,000 people across India and garnered a viewership of 11,22,339 views across Facebook, Instagram, YouTube and Twitter, globally and locally. This number of views not only shows the love that people have for Harley-Davidson® India, but also the difference that our riding community makes in the larger spectrum of life. With many more initiatives to come, we truly wish to contribute our part in making the riding community in India much more commendable than it currently is!