Godrej Consumer Products Limited (GCPL), a leading emerging markets company, has announced three strategic partnerships to empower consumers, retailers and distributors during the ongoing lockdown to curb the coronavirus spread. The partnerships are with food delivery app Zomato; B2B supply chain startup ShopKirana and the car rental company Zoomcar for the delivery of essential goods. While Zomato will deliver GCPL products directly to consumers and households, ShopKirana will deliver them to individual retailers by connecting with GCPL directly. Zoomcar will facilitate the timely delivery of various essential products to distributors.
GCPL’s home delivery initiative will be listed under Zomato’s new app feature ‘Zomato Market’. Through doorstep deliveries, GCPL’s aim is to ensure people remain indoors and order essentials from the comfort of their homes. Consumers can order GCPL’s range of products under the personal care, hair care, home care, and household insecticide categories. From the company’s extensive brand portfolio, consumers will be able to get direct home delivery of Godrej No.1, Godrej Fair Glow and Cinthol range of soaps, Godrej Expert, Godrej Expert Rich Crème, Godrej Nupur Henna, Goodknight (including variants), Godrej HIT and Godrej aer (aer matic, aer pocket, aer click, and aer home spray). This service is currently available in Agra and will be rolled out in other cities soon.
The second partnership of GCPL is with Indore-based B2B supply chain startup Shop Kirana for direct supplies of Godrej No.1 soap to individual retailers. Shop Kirana connects individual retailers directly to suppliers. They have received the license from Madhya Pradesh state government for online orders and delivery of other essential goods (Foods & Soap only). To facilities these deliveries, Shop Kirana has unveiled a new app ‘Zaroori’. Godrej No.1 is the only soap brand listed on this app so far. Retailers can place orders of the soap on the Zaroori app and Shop Kirana will deliver them directly from GCPL. This service is active in Indore and will soon be extended to Bhopal and Jabalpur.
Through its collaboration with Zoomcar, GCPL aims to empower its distributors and wholesale network through prompt delivery of products in cars provided by Zoomcar. The goal is to reduce reliance on the traditional transportation network and use Zoomcar’s car fleet to keep the supply chain running. Currently, this initiative is active in Mumbai and Nagpur. It will be replicated in cities like Pune and extended to states like Madhya Pradesh and Gujarat.
Speaking about these initiatives, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “We have embarked on three unique collaborations to empower communities and contribute to the greater cause of curbing this pandemic’s spread. Through direct home deliveries in association with Zomato, we are ensuring people stay at home without getting anxious to have access to essentials. Simultaneously, through our partnership with Zoomcar and Shop Kirana, essential products will be available in the market as distributors and retailers will get uninterrupted supplies. At GCPL, we are committed to support our consumers, distributors, and retailers. Such associations will be key to collectively emerge stronger from these testing times.”